| Brand | ALMARAI |
| Product/Service | BLUE JAR CREAM CHEESE |
| Entrant | TBWA\RAAD SAUDI ARABIA Jeddah, SAUDI ARABIA |
| Category | TV - Best Use of Art Direction |
| Entrant Company: | TBWA\RAAD SAUDI ARABIA Jeddah, SAUDI ARABIA |
| Advertising Agency: | TBWA\RAAD SAUDI ARABIA Jeddah, SAUDI ARABIA |
| Production Company: | ROKKIT London, UNITED KINGDOM |
Credits |
| Executive Creative Director | Saadi Alkouatli |
| Creative Director | Walid Kotb |
| Copywriter | Walid Kotb |
| Advertiser's Supervisor | De Wet Snyders |
| Account Manager | Nabil Sleiman |
| Account Supervisor | Mourad Rachid |
| Director | Carl Warner |
| Producer | Luke Jacobs |
| Editor | Rokkit |
| Sound Design/Arrangement | Sonic Fusion |
| Music Artist/Title | Firas Shatila |
| Art Director | Walid Chelala |
| Lighting | Carl Warner |
| Post Production | Rokkit |
Brief Explanation
Almarai asked us to illustrate the versatility and the freshness of their Blue Jar cream cheese product. To achieve this the agency worked with Carl Warner, the best food photographer in the industry to create a story of a whole world made out of food and vegetables. The result was a magical journey through a well crafted food world made out of our cream cheese and all possible accompaniments. "Tagline: Naturally Tasty"