| Brand | WORLD GOLD COUNCIL |
| Product/Service | L'OR ACCESSORIES |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | TV - Best Use of Cinematography |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Production Company: | FILMWORKS Dubai, UNITED ARAB EMIRATES |
Credits |
| Executive Creative Director | Malek Ghorayeb |
| Creative Director | Christian Khoury |
| Copywriter | Nabil Rashid |
| Agency Producer | Caroline Seif |
| Planner | Nicolas Chidiac |
| Account Manager | Corinne Abihabib |
| Account Supervisor | Khalil Salem |
| Director | Jeff Darling |
| Producer | Tim Smithe |
| Art Director | Dima Kronfol |
| Post Production | Chimney Pot |
Brief Explanation
The L’OR TV spot is about making the most of every single moment we have. It is the notion that now is the time to get up and now is the time to move forward.
In the TV commercial, the narrative unfolds with a striking Arab woman preparing for the day. Adorning her body with opulent pieces of golden jewelry, she’s taken to a metaphorical world outside her home. A world that evokes her uncharted dreams, passions, and the enduring confidence to face the day.
Sydney, Australia was chosen as the backdrop for the campaign because of the boundless beautiful imagery the city/country possesses. On board was Award winning director Jeffrey Darling, celebrated for his poetically moving visuals.