2010 Winners & Shortlists

I AM YES

BrandACDELCO
Product/ServiceCAR PARTS AND SERVICING
EntrantMEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
CategoryTV - Best Use of Animation/Computer Graphics/Special Effects
Entrant Company:MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Advertising Agency:MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Production Company:TH1NG London, UNITED KINGDOM
2nd Production Company:BKP Dubai, UNITED ARAB EMIRATES

Credits

Executive Creative DirectorTill Hohmann
Creative DirectorGuy Sinclair
CopywriterSascha Kuntze
Agency ProducerSam Eid
Advertiser's SupervisorMartino Picotti
Account ManagerDaniela Antelo
Account SupervisorBenoit Freyburger
DirectorDirector/Animator: Alon Ziv
AnimationTh1ng
Art DirectorRafael Rizuto

Brief Explanation

YES is a powerful word and part of ACDelco's business promise. The GM subsidiary promises to offer spare parts for, yes, all cars and models. The ad is the manifesto for this word by this word and ACDelco's philosophy to tackle every challenge with a positive attitude.