| Brand | PEUGEOT |
| Product/Service | PEUGEOT CORPORATE |
| Entrant | WHATWEWANT South Africa, SOUTH AFRICA |
| Category | TV - Best Use of Animation/Computer Graphics/Special Effects |
| Entrant Company: | WHATWEWANT South Africa, SOUTH AFRICA |
| Advertising Agency: | MCCANN ERICKSON SENEGAL Dakar, SENEGAL |
| Production Company: | WHATWEWANT South Africa, SOUTH AFRICA |
Credits |
| Executive Creative Director | Jean Philippe Taochy (Tao) |
| Copywriter | Aymeric Austry |
| Advertiser's Supervisor | Stephane Attieban |
| Planner | Tristan Calas |
| Account Manager | Marion Lecuyer |
| Producer | Erik De Jager |
| Animation | Whatwewant |
| Art Director | Tao |
| Post Production | Whatwewant |
Brief Explanation
The Peugeot "Corporate Campaign", was created to showcase all the Peugeot models through the journey of time. The story is told through a set of photographs which depict the era in which the model was introduced. The photographs form the image of the African map, showing the cars moving through the continent.
The entire commercial was animated using 3D models and photographic elements. This commercial was one of the first Branded commercials which Peugeot created specifically for the African market. The models of the cars and the backgrounds were modified for each specific region, to accurately depict the countries terrain and culture.