Brand | DSF |
Product/Service | DUBAI SHOPPING FESTIVAL |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | Print - Best Use of Typography |
Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Credits |
Executive Creative Director | Malek Ghorayeb |
Creative Director | Marwan Chahine |
Copywriter | Maha Khawaja |
Advertiser's Supervisor | Karim Dirani |
Account Supervisor | Khalil Salem |
Art Buyer | Sylvia Trinidad |
Art Director | Raha Moharrak |
Typographer | Marwan Chahine |
English Translation of Main Headlines
DSF’s annual fashion show, Dubai Fashion, needed a unique new look&feel, merging high end modern design with local flavor. The identity we created not only promoted the show, but it also gave it a character that people could relate to and aspire to.