| Brand | DSF |
| Product/Service | DUBAI SHOPPING FESTIVAL |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Print - Best Use of Typography |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Credits |
| Executive Creative Director | Malek Ghorayeb |
| Creative Director | Marwan Chahine |
| Copywriter | Maha Khawaja |
| Advertiser's Supervisor | Karim Dirani |
| Account Supervisor | Khalil Salem |
| Art Buyer | Sylvia Trinidad |
| Art Director | Raha Moharrak |
| Typographer | Marwan Chahine |
English Translation of Main Headlines
DSF’s annual fashion show, Dubai Fashion, needed a unique new look&feel, merging high end modern design with local flavor. The identity we created not only promoted the show, but it also gave it a character that people could relate to and aspire to.