2010 Winners & Shortlists

EID

BrandDU
Product/ServiceTELECOMMUNICATIONS
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
CategoryPrint - Best Use of Copywriting
Entrant Company:LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Advertising Agency:LEO BURNETT DUBAI, UNITED ARAB EMIRATES

Credits

Executive Creative DirectorMalek Ghorayeb
Creative DirectorMunah Zahr
CopywriterZaid Alwan
Account ManagerJad Hindi
Account SupervisorRonald Zouien
Art BuyerSylvia Trinidad
Art DirectorTushar Mahajan
Illustrator3 Cube
Other CreditsAnil Palyekar

English Translation of Main Headlines

Brief: On the occasion of Ramadan, du Telecom wanted to promote different products, services and promotions in one campaign. Creative: Words have power. They are what we use to pray, to communicate, and to express ourselves. So we created different stories that were indirectly linked to one of the products or services on offer. The stories were inspirational in nature. We also invited people to create and share their own stories on a special website. The best stories would be published as an actual book.