2010 Winners & Shortlists

BASS

BrandDU
Product/ServiceJAZZ FESTIVAL SPONSORSHIP
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
CategoryPrint - Best Use of Art Direction
Entrant Company:LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Advertising Agency:LEO BURNETT DUBAI, UNITED ARAB EMIRATES

Credits

Executive Creative DirectorMalek Ghorayeb
Creative DirectorMunah Zahr
CopywriterZaid Alwan
Account ManagerJad Hindi
Account SupervisorRonald Zouien
Art BuyerSylvia Trinidad
Art DirectorEdwin Mercene
IllustratorEdwin Mercene

English Translation of Main Headlines

Improvisation and Jazz go hand in hand. So we decided to improvise with the du logo to create posters and outdoor celebrating du’s sponsorship of the event. The images of different musicians evoke the mood and spontaneity of Jazz by using du logos against black backgrounds to create a minimalistic yet rich visual language full of the vitality, sensuality and ambience of the genre.