Brand | DU |
Product/Service | JAZZ FESTIVAL SPONSORSHIP |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | Print - Best Use of Art Direction |
Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Credits |
Executive Creative Director | Malek Ghorayeb |
Creative Director | Munah Zahr |
Copywriter | Zaid Alwan |
Art Director | Edwin Mercene |
Illustrator | Edwin Mercene |
English Translation of Main Headlines
Improvisation and Jazz go hand in hand. So we decided to improvise with the du logo to create posters and outdoor celebrating du’s sponsorship of the event. The images of different musicians evoke the mood and spontaneity of Jazz by using du logos against black backgrounds to create a minimalistic yet rich visual language full of the vitality, sensuality and ambience of the genre.