2010 Winners & Shortlists

CHECK CHECK

Silver
BrandPROCTER & GAMBLE
Product/ServiceALWAYS
EntrantLEO BURNETT BEIRUT, LEBANON
CategoryTV - Best Use of Music & Sound Design
Entrant Company:LEO BURNETT BEIRUT, LEBANON
Advertising Agency:LEO BURNETT BEIRUT, LEBANON
Production Company:GOLDEN PLANES Cape Town, SOUTH AFRICA

Credits

Chief Creative OfficerFarid Chehab
Executive Creative DirectorBechara Mouzannar
Creative DirectorDanielle Rizkallah
CopywriterRana Khoury. Paul Osayande
Agency ProducerRayanne Smayra
PlannerZeina Joujou
Account SupervisorCynthia Abdelkarim (Regional Account Director)/Shayna Suidan (Account Manager)
DirectorSven Harding
ProducerHerman Le Roux
EditorPostoffice/Lebanon
Sound Design/ArrangementWounded Buffalo Johannesburg
Music Artist/TitleWounded Buffalo Johannesburg
Art DirectorCaroline Farra. Roula Asmar
LightingEric Maddison
Post ProductionPostoffice Lebanon

Brief Explanation

An entire classroom expresses their constant checking during their day at school, when on their periods. When Always pads are introduced, they feel protected, they don’t have to check anymore, they can move freely, and celebrate the end of the “check check” days! Who said we can’t dance during our periods!