| Brand | DU |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Print - Best Use of Copywriting |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Credits |
| Executive Creative Director | Malek Ghorayeb |
| Creative Director | Munah Zahr |
| Copywriter | Zaid Alwan |
| Account Manager | Jad Hindi |
| Account Supervisor | Ronald Zouien |
| Art Buyer | Sylvia Trinidad |
| Art Director | Tushar Mahajan |
| Illustrator | 3 Cube |
| Other Credits | Anil Palyekar |
English Translation of Main Headlines
Brief: On the occasion of Ramadan, du Telecom wanted to promote different products, services and promotions in one campaign.
Creative: Words have power. They are what we use to pray, to communicate, and to express ourselves. So we created different stories that were indirectly linked to one of the products or services on offer. The stories were inspirational in nature. We also invited people to create and share their own stories on a special website. The best stories would be published as an actual book.