|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Media Placement
|
Location
|
Award
|
|
A02 Consumer Products
|
BRINGING BACK THE GLORY THROUGH INNOVATION
NESTLÉ EGYPT / DOLCECA ICE CREAM |
ZENITHMEDIA Dubai |
UNITED ARAB EMIRATES |
ZENITHMEDIA EGYPT Cairo |
EGYPT |
Short List |
A SMARTIES WORLD
NESTLÉ / SWEETS |
JWT DUBAI |
UNITED ARAB EMIRATES |
|
|
Short List |
FRIZZ CONTROL
PROCTER & GAMBLE / ANTI FRIZZ HAIR PRODUCT |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Short List |
DROP A JEANS SIZE IN TWO WEEKS
KELLOGG'S / SPECIAL K |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
Silver
|
PEPSI STREET SKILLZ 2008
PEPSICO / SOFT DRINK |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
Short List |
SMOKING PROHIBITED, CHEWING ENCOURAGED!
WRIGLEY'S / CHEWING GUM |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
Short List |
A TOURING OVATION
COCA-COLA EGYPT / SOFT DRINKS |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
Bronze
|
YOUR PATH, OUR CAR, LET'S PL@Y
GM-CHEVROLET / AUTOMOBILES |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
Gold
|
MUMPOWERMENT
GSK / TOOTHPASTE |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
Silver
|
GALAXY FALLEN IN LOVE AGAIN
MARS / CHOCOLATE |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
Grand Prix
|
PAUSE MORE SEE MORE
MARS TWIX / CHOCOLATE |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
A03 Consumer Services
|
INTERACTIVE TRUCK
GENERAL MOTORS / ACDELCO |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Short List |
ETIHAD MARRIED INDIA TO THE WORLD
ETIHAD AIRWAYS / AIRLINE |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
Bronze
|
WE'VE COVERED IT
MOBILY / TELECOMMUNICATION SERVICE PROVIDER |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
Bronze
|
BE THE NEXT LA MOVIE STAR
EMIRATES AIRLINES / AIRLINES |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
Short List |
NEW DAY NEW DAWN
STC / TELECOMS |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP KSA Jeddah |
SAUDI ARABIA |
Gold
|
|
A04 Business Products & Services
|
DON'T BE A DUMMY - BACK UP YOUR MEMORY
WATANIYA MOBILE / MOBILE SERVICES |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
A05 Fundraising, Charities, Appeals, Non-Profit Organisations
|
ONE BREASTED MANNEQUIN
BARE ESSENTIALS / BREAST CANCER AWARENESS |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
LUMP
DUBAI HEALTHCARE CITY / BREAST CANCER SELF EXAMINATION |
IMPACT PLUS (BBDO) Dubai |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
Short List |
KHEDE KASRA
HARIRI FOUNDATION / WOMEN EMPOWERMENT PROGRAMME |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Gold
|
HEPATITIS DONATION BOX
HEP. ATTITUDE POSITIVE / HEPATITIS FUNDRAISING |
JWT Beirut |
LEBANON |
JWT Beirut |
LEBANON |
Short List |
|
B01 Best Use of Television/Cinema
|
DROP A JEANS SIZE IN TWO WEEKS
KELLOGG'S / CORNFLAKES |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
Short List |
GALAXY FALLEN IN LOVE AGAIN
MARS / CHOCOLATE |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
Gold
|
PICTURE OF THE DAY
SAMSUNG / ELECTRONICS |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Bronze
|
|
B02 Best Use of Newspapers/Magazines
|
ONE REAL POUND
WAFFAR.COM / WAFFAR.COM |
MARCOM Cairo |
EGYPT |
|
|
Short List |
REAL STORIES CAMPAIGN
FIGHTBREASTCANCER.AE / BREAST CANCER AWARENESS |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
LUMP
DUBAI HEALTHCARE CITY / BREAST CANCER SELF EXAMINATION |
IMPACT PLUS (BBDO) Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
SCARRED
ACID SURVIVORS TRUST INTERNATIONAL / SURVIVORS TRUST |
JWT DUBAI |
UNITED ARAB EMIRATES |
MEDIAINSIGHT Dubai |
UNITED ARAB EMIRATES |
Bronze
|
KHEDE KASRA
HARIRI FOUNDATION / WOMEN EMPOWERMENT PROGRAMME |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Silver
|
POSTCARDS
EMAAR - KING ABDULLAH ECONOMIC CITY / VILLAS |
ICOM Jeddah |
SAUDI ARABIA |
ICOM Jeddah |
SAUDI ARABIA |
Short List |
NEW DAY NEW DAWN
STC / TELECOMS |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP KSA Jeddah |
SAUDI ARABIA |
Gold
|
|
B03 Best Use of Standard Outdoor
|
WE'VE COVERED IT
MOBILY / TELECOMMUNICATION SERVICES PROVIDER |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
Bronze
|
GO FOR GOLD!
WATANIYA TELECOM KUWAIT / WATANIYA GOLDEN NUMBERS |
ZENITHMEDIA Dubai |
UNITED ARAB EMIRATES |
ZENITHMEDIA KUWAIT Salmiya |
KUWAIT |
Short List |
INTERACTIVE TRUCK
GENERAL MOTORS / ACDELCO |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
|
B04 Best Use of Ambient Media: Small Scale
|
STRESSBALL
FRIENDS OF CANCER PATIENTS / BREAST CANCER AWARENESS |
JWT DUBAI |
UNITED ARAB EMIRATES |
|
|
Short List |
JOIN THE DOTS
REYNOLDS/ SHAMART / FINE POINT PEN |
JWT DUBAI |
UNITED ARAB EMIRATES |
|
|
Short List |
KHEDE KASRA
HARIRI FOUNDATION / WOMEN EMPOWERMENT PROGRAMME |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Gold
|
STOP THE SUFFERING
PROCTER & GAMBLE / PERT PLUS SHAMPOO |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Silver
|
SMOKING PROHIBITED, CHEWING ENCOURAGED!
WRIGLEY'S / CHEWING GUM |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
Silver
|
PAUSE FOR A CAUSE
P&G / CSR PROGRAMME |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
Silver
|
DON'T BE A DUMMY, BACK UP YOUR MEMORY
WATANIYA MOBILE / TELECOMS |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIA VEST GROUP Kuwait City |
KUWAIT |
Silver
|
|
B05 Best Use of Ambient Media: Large Scale
|
CRASHED MOBILE
WATANIYA TELECOM / TELECOM SERVICE PROVIDER |
IMPACT BBDO GROUP Kuwait City |
KUWAIT |
|
|
Gold
|
ONE BREASTED MANNEQUIN
BARE ESSENTIALS / BREAST CANCER AWARENESS |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
A SMARTIES WORLD
NESTLÉ / SWEETS |
JWT DUBAI |
UNITED ARAB EMIRATES |
|
|
Bronze
|
ATTITUDE BOX
HEP.ATTITUDE POSITIVE / FUNDRAISING |
JWT Beirut |
LEBANON |
JWT Beirut |
LEBANON |
Bronze
|
A TOURING OVATION
COCA-COLA / SOFT DRINKS |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST EGYPT Cairo |
EGYPT |
Short List |
|
B06 Best Use of Special Events and Stunt/Live Advertising
|
SPIDERMAN
P&G / GILLETTE FUSION |
IMPACT BBDO Beirut |
LEBANON |
|
|
Short List |
A TOURING OVATION
COCA-COLA / DRINKS |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST EGYPT Cairo |
EGYPT |
Silver
|
|
B07 Best Use of the Internet/New Media, including Mobile Phones, PDAS etc
|
MOBILE STYLE
ETA STAR / PROPERTY DEVELOPER |
PHD Dubai |
UNITED ARAB EMIRATES |
PHD IQ Dubai |
UNITED ARAB EMIRATES |
Short List |
GET IN THE GAME
MOBILY / MOBILE OPERATOR |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
Short List |
ETIHAD MARRIED INDIA TO THE WORLD
ETIHAD AIRWAYS / AIRLINE |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
Silver
|
NEW YEAR'S (RE)SOLUTION
KELLOGG'S / CORNFLAKES |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
Bronze
|
YOUR PATH, OUR CAR, LET'S PL@Y
GM-CHEVROLET / AUTOMOBILES |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
Gold
|
|
C01 Best Use of Mixed Media
|
WELD ETTALYANA
UNPA HABIB MELLOULI / L'EPI D'OR PASTA |
MEMAC OGILVY LABEL TUNISIA Tunis |
TUNISIA |
MINDSHARE Tunis |
TUNISIA |
Silver
|
KHEDE KASRA
HARIRI FOUNDATION / WOMEN EMPOWERMENT PROGRAMME |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Gold
|
STOP THE SUFFERING
PROCTER & GAMBLE / PERT PLUS SHAMPOO |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Silver
|
TAKING ON THE BULL
POWER HORSE / ENERGY DRINK |
PHD Dubai |
UNITED ARAB EMIRATES |
PHD Dubai |
UNITED ARAB EMIRATES |
Short List |
BMA
BEIRUT MARATHON ASSOCIATION / CANCER AWARENESS MESSAGE |
JWT Beirut |
LEBANON |
JWT Beirut |
LEBANON |
Short List |
DROP A JEANS SIZE IN TWO WEEKS
KELLOGG'S / CORNFLAKES |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
Silver
|
WE'VE COVERED IT
MOBILY / TELECOMMUNICATIONS |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
Short List |
TOTALLY STREET
GM-CHEVROLET / AUTOMOBILE |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
Silver
|
MUMPOWERMENT
GSK / TOOTHPASTE |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP MENA Dubai |
UNITED ARAB EMIRATES |
Bronze
|