| Brand | HEP.ATTITUDE POSITIVE |
| Product/Service | FUNDRAISING |
| Entrant | JWT Beirut, LEBANON |
| Category | Best Use of Ambient Media: Large Scale |
| Entrant Company: | JWT Beirut, LEBANON |
| Advertising Agency: | JWT Beirut, LEBANON |
| Media Placement: | JWT Beirut, LEBANON |
Credits |
Results and Effectiveness
After two months of the placement of the machine, we collected 250,000 dollars, a 70% increase in funds from last year (HepAttitudePositive).
Creative Execution
Every 10 seconds someone dies from Hepatitis B&C. Stop the clock. Save a life.
A 3D interactive Donation Box was especially designed and built for Hep Attitude Positive. A machine with a digital inbuilt clock that constantly restarts every 10 seconds. The machine notches up one death every time the 10 seconds are up. And when someone donates money, a censor connected to the machine restarts the clock (regardless of which second it is at), hence saving a life. This interactive donation box was placed in the different outlets across the city.
Insights, Strategy and the Idea
4 million people live in Lebanon and of them, 108,000 people are declared infected with Hepatitis B&C. The NGO, Hep Attitude Positive, wanted to raise funds for people who can’t afford medical treatment. With a limited budget.
Credits
| Jwt Beirut |
Jwt Beirut |
Jwt Beirut |