Dubai Lynx 2023

Title Brand Product / Service	Entrant Company	Location	Award
A01 Consumer Goods
ROOFTOP FARMS KNORR / BRAND PURPOSE ACTIVATION	FP7 McCANN Cairo	EGYPT
GIVE THE VOICE A BREAK NESTLÉ / KITKAT	PUBLICIS MIDDLE EAST Dubai	UNITED ARAB EMIRATES
#SHEDRIVES NISSAN SAUDI ARABIA / NISSAN	TBWA\RAAD Dubai	UNITED ARAB EMIRATES
A02 Healthcare
DUREX EVERY DAY DUREX / CONDOMS	HAVAS MIDDLE EAST Dubai	UNITED ARAB EMIRATES
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
SHIFT+K+F+C KFC / KFC	TBWA\RAAD Dubai	UNITED ARAB EMIRATES	Short List
A DAD'S JOB HOME CENTRE / FATHER'S DAY & BEYOND	FP7 McCANN Dubai	UNITED ARAB EMIRATES	Short List
WHO DID IT FIRST? MCDONALD'S VS. ALEXANDER WANG MCDONALD'S / MCDONALD'S ICONIC PAPER BAG	LEO BURNETT Riyadh	SAUDI ARABIA
BUY WITH YOUR TIME AL FUTTAIM IKEA / IKEA	MEMAC OGILVY Dubai	UNITED ARAB EMIRATES	Short List
HIGHWAY GALLERY LOUVRE ABU DHABI / INSTITUTIONAL	TBWA\RAAD Dubai	UNITED ARAB EMIRATES	Silver
BURJER KINJ OR BURGHER KINGH? BURGER KING / BRAND	WUNDERMAN THOMPSON Riyadh	SAUDI ARABIA
THE DOPPELGANGER BURGER KING / FOOD & BEVERAGE	WUNDERMAN THOMPSON Riyadh	SAUDI ARABIA
A04 Media / Entertainment
I DECLARE AA - ADVERTISING ASSOCIATION OF LEBANON / BILLBOARDS	PHENOMENA Beirut	LEBANON
POP UP BOOKS WHSMITH / BOOK STORES	FP7 McCANN Dubai	UNITED ARAB EMIRATES
THE NEW NATIONAL ANTHEM EDITION ANNAHAR / ANNAHAR NEWSPAPER	IMPACT BBDO Dubai	UNITED ARAB EMIRATES	Grand Prix
A05 Consumer Services / Business to Business
THE KING OF INTERNET CONNECT / CONNECT INTERNET SERVICES	TBWA\RAAD Dubai	UNITED ARAB EMIRATES	Short List
ASTRONOMICAL SALES MASTERCARD / FESTIVE SEASON ACQUISITION	FP7 McCANN Dubai	UNITED ARAB EMIRATES
#EVERYONE'SKINGDOM MOBILY / MOBILY	M&C SAATCHI Dubai	UNITED ARAB EMIRATES	Short List
DID YOU GET 5G? STC / 5G NETWORK	WUNDERMAN THOMPSON Riyadh	SAUDI ARABIA
THE ART GAP STANDARD CHARTERED BANK / THE ART GAP MOVEMENT	TBWA\RAAD Dubai	UNITED ARAB EMIRATES
ILA BANK BRAND IDENTITY BANK ABC / ILA BANK	SUPERUNION London	UNITED KINGDOM
A06 Not-for-profit / Charity / Government
#FIRSTARABICCOUNTDOWN UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION	TBWA\RAAD Dubai	UNITED ARAB EMIRATES
BLOOD UNITY DONNER SANG COMPTER / ASHURA	FP7 McCANN Dubai	UNITED ARAB EMIRATES	Gold
#SAFETYFORSAFEKEEPERS "BAKLAVA GOT LEGS" GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY	LEO BURNETT Beirut	LEBANON
THE WORLD’S TALLEST DONATION BOX THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES	MULLENLOWE MENA Dubai	UNITED ARAB EMIRATES
MARTIAN STAMP UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION	TBWA\RAAD Dubai	UNITED ARAB EMIRATES
B01 Single Market
THE KING OF INTERNET CONNECT / CONNECT INTERNET SERVICES	TBWA\RAAD Dubai	UNITED ARAB EMIRATES
ASTRONOMICAL SALES MASTERCARD / FESTIVE SEASON ACQUISITION	FP7 McCANN Dubai	UNITED ARAB EMIRATES
AS FAR AS WE GO ALMOSAFER / RAMADAN POV	FP7 McCANN Dubai	UNITED ARAB EMIRATES	Short List
#EVERYONE'SKINGDOM MOBILY / MOBILY	M&C SAATCHI Dubai	UNITED ARAB EMIRATES
SWVL EVERYDAY ABSURDITY SWVL / SWVL TRANSPORTATION SERVICE	WUNDERMAN THOMPSON Cairo	EGYPT
HIGHWAY GALLERY LOUVRE ABU DHABI / INSTITUTIONAL	TBWA\RAAD Dubai	UNITED ARAB EMIRATES
#SHEDRIVES NISSAN SAUDI ARABIA / NISSAN	TBWA\RAAD Dubai	UNITED ARAB EMIRATES
B02 Multi Market
SHIFT+K+F+C KFC / KFC	TBWA\RAAD Dubai	UNITED ARAB EMIRATES
A DAD'S JOB HOME CENTRE / FATHER'S DAY & BEYOND	FP7 McCANN Dubai	UNITED ARAB EMIRATES
GIVE THE VOICE A BREAK NESTLÉ / KITKAT	PUBLICIS MIDDLE EAST Dubai	UNITED ARAB EMIRATES
B03 Creative Effectiveness for Good
BLOOD UNITY DONNER SANG COMPTER / ASHURA	FP7 McCANN Dubai	UNITED ARAB EMIRATES	Gold
ROOFTOP FARMS KNORR / BRAND PURPOSE ACTIVATION	FP7 McCANN Cairo	EGYPT
THE WORLD’S TALLEST DONATION BOX THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES	MULLENLOWE MENA Dubai	UNITED ARAB EMIRATES
THE ART GAP STANDARD CHARTERED BANK / THE ART GAP MOVEMENT	TBWA\RAAD Dubai	UNITED ARAB EMIRATES
C01 Launch & Re-Brand
SWVL EVERYDAY ABSURDITY SWVL / SWVL TRANSPORTATION SERVICE	WUNDERMAN THOMPSON Cairo	EGYPT
PAY CUT WHOPPER BURGER KING / RESTAURANT	WUNDERMAN THOMPSON Dubai	UNITED ARAB EMIRATES
PEACECAMO THE LEBANESE ARMY / PEACE CAMO ARMY UNIFORMS	TBWA\RAAD Dubai	UNITED ARAB EMIRATES
C02 Acquisition & Retention
SHIFT+K+F+C KFC / KFC	TBWA\RAAD Dubai	UNITED ARAB EMIRATES	Silver
NOISE-O-METER BOSE / HEADPHONES	WUNDERMAN THOMPSON Dubai	UNITED ARAB EMIRATES
PAY CUT WHOPPER BURGER KING / RESTAURANT	WUNDERMAN THOMPSON Dubai	UNITED ARAB EMIRATES
DREAM NUMBER LOTO LIBANAIS / LOTTERY	IMPACT BBDO Dubai	UNITED ARAB EMIRATES	Bronze
C03 Real-time Response
ASTRONOMICAL SALES MASTERCARD / FESTIVE SEASON ACQUISITION	FP7 McCANN Dubai	UNITED ARAB EMIRATES	Short List
THE WORLD’S TALLEST DONATION BOX THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES	MULLENLOWE MENA Dubai	UNITED ARAB EMIRATES
WHO DID IT FIRST? MCDONALD'S VS. ALEXANDER WANG MCDONALD'S / MCDONALD'S ICONIC PAPER BAG	LEO BURNETT Riyadh	SAUDI ARABIA
NOISE-O-METER BOSE / HEADPHONES	WUNDERMAN THOMPSON Dubai	UNITED ARAB EMIRATES

A02 Healthcare
DUREX EVERY DAY
DUREX / CONDOMS

HAVAS MIDDLE EAST Dubai

UNITED ARAB EMIRATES

A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
SHIFT+K+F+C
KFC / KFC

TBWA\RAAD Dubai

UNITED ARAB EMIRATES

Short List
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND

FP7 McCANN Dubai

UNITED ARAB EMIRATES

Short List
WHO DID IT FIRST? MCDONALD'S VS. ALEXANDER WANG
MCDONALD'S / MCDONALD'S ICONIC PAPER BAG

LEO BURNETT Riyadh

SAUDI ARABIA
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA

MEMAC OGILVY Dubai

UNITED ARAB EMIRATES

Short List
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL

TBWA\RAAD Dubai

UNITED ARAB EMIRATES

Silver
BURJER KINJ OR BURGHER KINGH?
BURGER KING / BRAND

WUNDERMAN THOMPSON Riyadh

SAUDI ARABIA
THE DOPPELGANGER
BURGER KING / FOOD & BEVERAGE

WUNDERMAN THOMPSON Riyadh

SAUDI ARABIA

2022 Winners & Shortlists