2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Fast Moving Consumer Goods
MAZOON DAIRY MILK LAUNCH RADIO
MAZOON DAIRY / DAIRY
BPG Dubai UNITED ARAB EMIRATES
A03 Durable Consumer Goods including Automotive
LINCOLN & KENNEDY
NISSAN MIDDLE EAST / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
UMBERTO & UMBERTO
NISSAN MIDDLE EAST / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
DA VINCI & EINSTEIN
NISSAN MIDDLE EAST / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BIG DRAMA
BABYSHOP / BABY APPAREL SALE
FP7 McCANN Dubai UNITED ARAB EMIRATES PRODUCE SOUND
Johannesburg
SOUTH AFRICA
Short List
THE LONGEST HOUR
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES EARDRUM
Sydney
AUSTRALIA
THE SIGHTING
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES EARDRUM
Sydney
AUSTRALIA
BIG TRAGEDY
BABYSHOP / BABY APPAREL SALE
FP7 McCANN Dubai UNITED ARAB EMIRATES PRODUCE SOUND
Johannesburg
SOUTH AFRICA
Short List
BIG HORROR
BABYSHOP / BABY APPAREL SALE
FP7 McCANN Dubai UNITED ARAB EMIRATES PRODUCE SOUND
Johannesburg
SOUTH AFRICA
LOST CONTACT
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES EARDRUM
Sydney
AUSTRALIA
Short List
CHARCOAL CHICKEN
MCDONLAD'S / MCDELIVERY
FP7 McCANN Dubai UNITED ARAB EMIRATES PRODUCE SOUND
Johannesburg
SOUTH AFRICA
FIRE BREATHER
MCDONLAD'S / MCDELIVERY
FP7 McCANN Dubai UNITED ARAB EMIRATES PRODUCE SOUND
Johannesburg
SOUTH AFRICA
DOG'S DINNER
MCDONLAD'S / MCDELIVERY
FP7 McCANN Dubai UNITED ARAB EMIRATES PRODUCE SOUND
Johannesburg
SOUTH AFRICA
A06 Consumer Services / Business to Business
DARK NIGHT RICES
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
LOW RENTS
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
PIE RATES
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A07 Not-for-profit / Charity / Government
NOT YOUR HONOR
ABAAD RESOURCE CENTER FOR GENDER EQUALITY / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON BLACK RHINO
Beirut
LEBANON
A08 Corporate Social Responsibility (CSR) / Corporate Image
PROTECTSET
MOBILY / MOBILY ESPORTS
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES PIXEL PLUS MEDIA
Dubai
SONIDO ANTRO
Miami
JOY FILMS
Dubai
UNITED ARAB EMIRATES
USA
WATER LULLABY
BABYSHOP / BABYSHOP CSR
FP7 McCANN Dubai UNITED ARAB EMIRATES MUSE PRODUCTIONS
Johannesburg
SOUTH AFRICA
B01 Use of Radio & Audio as a Medium
OMO DIRT IS GOOD “DYNAMIC AUDIO ADS” ON ANGHAMI
OMO - UNILEVER / OMO DETERGENT
UNILEVER Casablanca MOROCCO ANGHAMI
Beirut
LEBANON
VIOLENCE COVER
INTERNAL SECURITY FORCES / ABAAD / ANTI-DOMSETIC-VIOLENCE
IMPACT BBDO Dubai UNITED ARAB EMIRATES ANGHAMI
Dubai
UNITED ARAB EMIRATES
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES
B02 Use of Audio Technology / Voice Activation
PROTECTSET
MOBILY / MOBILY ESPORTS
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES PIXEL PLUS MEDIA
Dubai
SONIDO ANTRO
Miami
JOY FILMS
Dubai
UNITED ARAB EMIRATES
USA
Silver
B03 Native Advertising
BANQUE MISR SON OF EGYPT
BANQUE MISR / BANQUE MISR CENTENNIAL CELEBRATION
AB\TBWA Cairo EGYPT AB\TBWA
Cairo
EGYPT
BURJER KINJ
BURGER KING / BRAND CAMPAIGN
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
B04 Branded Content / Podcasts
SAQR'S ECLIPSE
ABDUL LATEEF JAMEEL MOTORS - TOYOTA / LANDCRUISER, FJ CRUISER
KERNING CULTURES COMPANY Dubai UNITED ARAB EMIRATES KERNING CULTURES COMPANY
Dubai
UNITED ARAB EMIRATES
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES
Short List
UNITED BY SHARE: HALA BEL HAYAT
MAJID AL FUTTAIM / SHARE REWARDS APP
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES DREAMBOX FILMS
Beirut
LAMBUJA
São Paulo
THE BASEMENT RECORDS
Cairo
LEBANON
BRAZIL
EGYPT
A WORLD WE DESERVE
BABYSHOP / RAMADAN AND COVID-19 CAMPAIGN
BABYSHOP Dubai UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES
C01 Use of Music
BANQUE MISR SON OF EGYPT
BANQUE MISR / BANQUE MISR CENTENNIAL CELEBRATION
AB\TBWA Cairo EGYPT AB\TBWA
Cairo
EGYPT
VIOLENCE COVER
INTERNAL SECURITY FORCES / ABAAD / ANTI-DOMSETIC-VIOLENCE
IMPACT BBDO Dubai UNITED ARAB EMIRATES ANGHAMI
Dubai
UNITED ARAB EMIRATES
FARMERS, OUR PRIDE
PEPSICO / PEPSICO INDIA
DIGITAS Dubai UNITED ARAB EMIRATES PRASHANT GODBOLE FILMS
Mumbai
INDIA
C02 Sound Design
THE WAITING
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES EARDRUM
Sydney
AUSTRALIA
WATER LULLABY
BABYSHOP / BABYSHOP CSR
FP7 McCANN Dubai UNITED ARAB EMIRATES MUSE PRODUCTIONS
Johannesburg
SOUTH AFRICA
BIG DRAMA
BABYSHOP / BABY APPAREL SALE
FP7 McCANN Dubai UNITED ARAB EMIRATES PRODUCE SOUND
Johannesburg
SOUTH AFRICA
Bronze
BIG TRAGEDY
BABYSHOP / BABY APPAREL SALE
FP7 McCANN Dubai UNITED ARAB EMIRATES PRODUCE SOUND
Johannesburg
SOUTH AFRICA
Bronze
BIG HORROR
BABYSHOP / BABY APPAREL SALE
FP7 McCANN Dubai UNITED ARAB EMIRATES PRODUCE SOUND
Johannesburg
SOUTH AFRICA
Bronze
C03 Script
OMO DIRT IS GOOD “DYNAMIC AUDIO ADS” ON ANGHAMI
OMO - UNILEVER / OMO DETERGENT
UNILEVER Casablanca MOROCCO ANGHAMI
Beirut
LEBANON
THE SIGHTING
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES EARDRUM
Sydney
AUSTRALIA
THE LONGEST HOUR
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES EARDRUM
Sydney
AUSTRALIA
Short List
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
Grand Prix
PIE RATES
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
DARK NIGHT RICES
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
LOW RENTS
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
LINCOLN & KENNEDY
NISSAN MIDDLE EAST / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
UMBERTO & UMBERTO
NISSAN MIDDLE EAST / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
DA VINCI & EINSTEIN
NISSAN MIDDLE EAST / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
C04 Casting & Performance
THE SIGHTING
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES EARDRUM
Sydney
AUSTRALIA
THE LONGEST HOUR
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES EARDRUM
Sydney
AUSTRALIA