Brand | AN-NAHAR |
Product/Service | NEWSPAPER |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Media / Entertainment |
Idea Creation
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Production
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Cultural / Context information for the jury
When the Lebanese government failed to find solutions to the looming economic crisis, stagnant economy and unemployment, the country was plunged into the 6th revolution in its history.
However, in a country where women don’t have equal rights and face massive underrepresentation in the government, women for the very first time, took the lead and turned it into the first ever peaceful revolution.
This show of strength helped ensure a whopping 400% increase in female representation in the new cabinet. However, while this bold act of defiance and leadership was lauded by most of Lebanon, there were many who trivialized their actions, and criticized women for speaking up, staying out on the streets late into the night, and more.
An-Nahar, Lebanon’s leading newspaper wanted to show its support for these women and inject new life into the movement.
Translation. Provide a full English translation of any text.
The communication was released under the ‘Naharouki’ banner, which means ‘your day’, when read by a woman, and was derived by making a minor tweak in the newspaper’s name ‘An Nahar’.
Credits
Dani Richa |
Impact BBDO |
CEO |
Paul Shearer |
Impact BBDO |
Chief Creative Officer |
Ali Rez |
Impact BBDO |
Executive Creative Director |
Marie Claire Maalouf |
Impact BBDO |
Creative Director |
Rohan Kodialbail |
Impact BBDO Dubai |
English Copywriter |
Yasmina Boustani |
Impact BBDO |
Creative Director |
Emile Tabanji |
Impact BBDO Beirut |
Managing Director |
Joe Abou Khaled |
Impact BBDO Beirut |
Regional Creative Director |
Tennyson Torcato |
Impact BBDO |
Creative Services Director |
Rebecca Ooi |
Impact BBDO Dubai |
Senior Print Producer |
Hussein Malla |
AP |
Photographer |