2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location PR Location Award
A01 Fast Moving Consumer Goods
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES ASDA'A BCW
Dubai
UNITED ARAB EMIRATES
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BURJER KINJ
BURGER KING / BRAND CAMPAIGN
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
Short List
A07 Not-for-profit / Charity / Government
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES MARKETTIERS4DC
London
UNITED KINGDOM
Short List
PEACE CAMO
THE LEBANESE ARMY / PEACE CAMO ARMY UNIFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
EVERY DROP COUNTS
MIYAHUNA / WATER CONSERVATION CAMPAIGN THROUGH THE WMI FUNDED BY USAID JORDAN
MEMAC OGILVY Amman JORDAN MEMAC OGILVY
Amman
JORDAN
Bronze
NO EYE IN JUSTICE
RISE FOR GOOD / WOMEN RIGHTS
LEO BURNETT JORDAN Amman JORDAN LEO BURNETT JORDAN
Amman
JORDAN
Gold
TRADITIONAL VIRGINITY TEST
M.A.L.I / WOMEN VIRGINITY TEST KIT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
B01 Corporate Image, Communication & Reputation Management
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES ASDA'A BCW
Dubai
UNITED ARAB EMIRATES
Silver
B02 Business Citizenship / Corporate Responsibility & Environmental
#EVERYONESKINGDOM
MOBILY / MOBILY
MOBILY Riyadh SAUDI ARABIA M&C SAATCHI
Dubai
UNITED ARAB EMIRATES
Bronze
TRADITIONAL VIRGINITY TEST
M.A.L.I / WOMEN VIRGINITY TEST KIT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
B03 Internal Communications & Employee Engagement
EQUALITY SPELL CHECK
LENOVO / CORPORATE BRAND
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
Silver
B05 Use of Events & Stunts
ART GAP
STANDARD CHARTERED BANK / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
NO CEDAR. NO LEBANON.
LEBANESE BASKETBALL FEDERATION (FLB) / BASKETBALL FEDERATION
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
UNITED ARAB EMIRATES
Short List
B07 Sponsorship & Brand Partnership
SELF-TIMING SOAP
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES ‿ AND US
Dubai
UNITED ARAB EMIRATES
Bronze
B09 Brand Voice & Strategic Storytelling
EQUALITY SPELL CHECK
LENOVO / CORPORATE BRAND
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
Short List
C01 Use of Digital in a PR campaign
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES MARKETTIERS4DC
London
UNITED KINGDOM
Short List
C02 Use of Social in a PR campaign
HEBREW CARD
ABU DHABI INVESTMENT OFFICE (ADIO) / HEBREW CARD
TBWA\RAAD Dubai UNITED ARAB EMIRATES ELEVEN PR
Dubai
UNITED ARAB EMIRATES
Gold
EVERY DROP COUNTS
MIYAHUNA / WATER CONSERVATION CAMPAIGN THROUGH THE WMI FUNDED BY USAID JORDAN
MEMAC OGILVY Amman JORDAN MEMAC OGILVY
Amman
JORDAN
Grand Prix
#EVERYONESKINGDOM
MOBILY / MOBILY
MOBILY Riyadh SAUDI ARABIA M&C SAATCHI
Dubai
UNITED ARAB EMIRATES
Short List
NO EYE IN JUSTICE
RISE FOR GOOD / WOMEN RIGHTS
LEO BURNETT JORDAN Amman JORDAN LEO BURNETT JORDAN
Amman
JORDAN
Bronze
C04 Real-time Response
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES MARKETTIERS4DC
London
UNITED KINGDOM
Bronze
C07 Use of Technology
PROTECTSET
MOBILY / MOBILY ESPORTS
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES MARKETTIERS4DC
London
WEBER SHANDWICK MENA
Dubai
UNITED KINGDOM
UNITED ARAB EMIRATES
Bronze
D01 Research, Data Analytics & Insight Generation
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
F04 Social Behaviour & Cultural Insight
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND
HOME CENTRE Dubai UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES
Bronze
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES ASDA'A BCW
Dubai
UNITED ARAB EMIRATES
Bronze
F06 Market Disruption
SELF-TIMING SOAP
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES ‿ AND US
Dubai
UNITED ARAB EMIRATES
Gold