Brand | LOTO LIBANAIS |
Product/Service | LOTTERY |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Outdoor |
Idea Creation
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Additional Company
|
IMPACT BBDO Beirut, LEBANON
|
Additional Company 2
|
IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES
|
Cultural / Context information for the jury
The number of young people playing the Lotto had dropped for the third year running, and Loto Libanais sales were down drastically.
With an increasing debt crisis in the country, most of the Lebanese population were pessimistic about the future. We needed to inspire the people to dream again, and encourage them to play the Loto!
So, rather than enter the lottery the same boring way, we gave them a new way to play: instead of choosing numbers, enter the lottery with their dreams.
Tell the jury about the typography.
By designing a bespoke typeface in English and Arabic, with multiple number combinations embedded within each character, the application allowed users to create billions of number combinations, allowing them to enter the lottery instantly.
We created the typeface using a block grid that would allow us to have multiple combinations of letters within each alphabetical character, therefore allowing us the flexibility to generate infinite combinations by not fixing single numbers to letters.
Credits
Dani Richa |
Impact BBDO |
CEO |
Paul Shearer |
Impact BBDO |
Chief Creative Officer |
Bijoy Purayil |
Impact BBDO |
Art Director |
Sarah Berro |
Impact BBDO |
Sarah Berro |
Ali Rez |
Impact BBDO |
Executive Creative Director |
Ben Griffiths |
Impact BBDO |
Associate Creative Director |
Rohan Kodialbail |
Impact BBDO |
Writer |
Emile Tabanji |
Impact BBDO Beirut |
Managing Director |
Marie-Jo Issa |
Impact BBDO Beirut |
Account Executive |
Johannes Frederick De Beer |
Impact BBDO |
Senior Art Director |
Ahmed Nawara |
Impact BBDO |
Designer |
Mohammad Dohadwala |
Freelance |
Web Developer |
Divyesh Bhandari |
Impact Proximity |
Senior UI Designer and Developer |
Joe Abou Khaled |
Impact BBDO Beirut |
Executive Creative Director |
Ramy Tannous |
Impact BBDO |
Editor |
Links
Website URL