THE NEW NATIONAL ANTHEM EDITION
Brand | AN-NAHAR |
Product/Service | NEWSPAPER |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Print & Publishing |
Idea Creation
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Production
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BOOMTOWN PRODUCTIONS Dubai, UNITED ARAB EMIRATES
|
Additional Company
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IMPACT BBDO Beirut, LEBANON
|
Cultural / Context information for the jury
When Lebanon was plunged into the 6th revolution in its history. An Nahar, the nation’s leading paper looked to empower women to lead the revolution, and avoid the violence that marked previous protests.
We then spotted a glaring injustice in Lebanon – the absence of women in the Lebanese National Anthem. We took the bold move of fixing it. In a phrase in the anthem that previously only referred to Lebanon as "the birthplace of men," we added "the birthplace of WOMEN AND men."
We printed the revised National Anthem on the front page of the An Nahar newspaper. And the entire edition was dedicated to one story alone – The women’s story.
Even the newspaper’s name was changed to "Naharouki," which translates into “Your Day” when addressing a female.
Translation. Provide a full English translation of any text.
For our Country, for our Glory and Flag!
Our valor and our writings are the envy of the ages.
Our mountain and our valley, the birthplace of WOMEN AND men.
And to Perfection we devote our words and labor.
Tell the jury about the art direction.
We realized that changing even a single word in Lebanon's national anthem would be a bold and colossal move that would change the course of the country's future.
To highlight this change effectively, our ad was type heavy, and was designed with a large and easy to read font.
We partnered with one of Lebanon's most famous calligraphers, to deliver our message straight from the hearts of the Lebanese people.
The entire anthem was handwritten, and the addition of the word 'women' was highlighted in red, the universal color for correcting something.
A minor tweak in the paper's name turned "An Nahar" to "Naharouki," which translates into “Your Day” when addressing females.
Credits
Dani Richa |
Impact BBDO |
Chief Executive Officer |
Paul Shearer |
Impact BBDO |
Chief Creative Officer |
Georges El Ten |
Impact BBDO |
Creative Director |
Yasmina Boustani |
Impact BBDO |
Creative Director |
Ali Rez |
Impact BBDO |
Executive Creative Director |
Noor Hassanein |
Impact BBDO |
Strategic Planning Director |
Rohan Kodialbail |
Impact BBDO |
Writer |
Bijoy Purayil |
Impact BBDO |
Art Director |
Joe Abou Khaled |
Impact BBDO Beirut |
Regional Creative Director |
Ahmed Nawara |
Impact BBDO |
Designer |
Emile Tabanji |
Impact BBDO Beirut |
Managing Director |
Anthony Asmar |
Impact BBDO Beirut |
Art Director |
Jean-Marie Riachi |
JMR Studio |
Music Composer |
Omar Frangieh |
Impact BBDO Beirut |
Agency Producer |
Rani Tannous |
Impact BBDO Beirut |
Editor |
Charly Hatem |
Freelance |
Videographer |
Mannu Singh |
Boomtown Productions |
Post Production |
Suresh Nair |
Boomtown Productions |
Editor |