2020/2021 Winners & Shortlists

OCEAN IN A BOTTLE

Grand Prix
BrandBEE'AH
Product/ServicePLASTIC POLLUTION
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
1 of 2 Campaign
CategoryPrint & Publishing
Idea Creation LEO BURNETT DUBAI, UNITED ARAB EMIRATES

Cultural / Context information for the jury

UAE has one of highest standards in cleanliness and waste management. And this sometimes blinds the people about the truths of plastic pollution. Use of plastic is high in the region and people needed to be informed about the alternatives.

Translation. Provide a full English translation of any text.

NA

Tell the jury about the illustration.

We used realistic water color illustration to show how marine life is strangled by the plastic. We approached the design with an intention to show ocean species hidden in the creases of the plastic. The colors were inspired by the ocean itself and the illustrations took nearly 2 and a half months to reach its completion. We released these posters as print in newspapers and placed them strategically near waste bins and public areas across UAE.

Credits

Name Company Role
Rafael Augusto Leo Burnett Dubai Executive Creative Director
Kapil Bhimekar Leo Burnett Dubai Creative director, art director, designer
Sambhav Khandelwal Leo Burnett Dubai Senior Copy writer
Nishikant Ramesh Palande Leo Burnett Dubai Illustrator
Sylvia Trinidade Leo Burnett Dubai Senior Art Buyer
Sunil Dcosta Leo Burnett Dubai Production Manager
Farah Najjar Leo Burnett Dubai Communications Manager
Sonal Chaddha Leo Burnett Dubai Group Communications Director
Joelle Jammal Leo Burnett Dubai Deputy Managing Director
Kamal Dimachkie Leo Burnett Dubai Chief Operating Officer