Brand | BW REPORT |
Product/Service | ARABIC CALLIGRAPHY WORKSHOP |
Entrant | ‿ AND US Dubai, UNITED ARAB EMIRATES |
Category | Outdoor |
Idea Creation
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‿ AND US Dubai, UNITED ARAB EMIRATES
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Media Placement
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‿ AND US Dubai, UNITED ARAB EMIRATES
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Production
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‿ AND US Dubai, UNITED ARAB EMIRATES
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Cultural / Context information for the jury
Arabic calligraphy is a beautiful and timeless art form that has been handed down over countless generations of artisans. But young arab speakers today - raised on a steady diet of anglicized western media and culture - are increasingly losing touch with their language and associated crafts. The Revive Project is an annual workshop that aims to rekindle interest in Arabic calligraphy as an art form amongst Arabic youth by highlighting its beauty, poetry and craft. By educating Arabic youth, it hopes to create a new generation of Arabic calligraphers and save a vital part of Arabic heritage.
Translation. Provide a full English translation of any text.
Copy inspired from classic Arabic poetry:
The demands are not met with wishful thinking - Ahmed Shawqi poetry
Upon determined people determination will be - Al Mutanabi poetry
Whoever is afraid to climb mountains will live forever between the pits - Abu Al Qasim Al Shabbi poetry
Tell the jury about the typography.
Freehand calligraphy traditionally uses ink and an array of reed pens, special brushes specially manufactured paper. Each poster was drawn by hand using the same traditional techniques from yesteryear, taking many hours of painstaking craft to complete.
Credits