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2020/2021 Winners & Shortlists

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THE LEAP

BrandHERBMED
Product/ServiceFOOD SUPPLEMENT
EntrantWUNDERMAN THOMPSON Beirut, LEBANON
CategoryOTC Medicines
Idea Creation J. WALTER THOMPSON Beirut, LEBANON
Production DREAMBOX FILMS Beirut, LEBANON

Write a short summary of what happens in the film

A diver makes her way to the diving board, reaches the edge and then just stops. We then switch to different divers standing at the edge prepping. Then there is nothing but stillness. They keep building up as the divers stand still and stare into the void. The product is introduced in the frame and a diver plops into the water making a sound that is synonymous with relief to people who suffer from constipation.

Credits

Name Company Role
Ramsey Naja Wunderman Thompson Beirut Chief Creative Officer MEA
Chafic Haddad Wunderman Thompson Beirut Chief Creative Operations Officer MENA
Gilbert Abdallah Wunderman Thompson Beirut Creative Director
Carine Howayek Wunderman Thompson Beirut Senior Art Director
Maher Dahdouh Wunderman Thompson Beirut Copywriter
Tarek Haddad Wunderman Thompson Beirut Managing Director
Christel Aaraje Wunderman Thompson Beirut Business Director
Ramzy Salhab Wunderman Thompson Beirut Account Manager
Mohamed El Zayat Self Employed Director
Edgard Jinbachian Wunderman Thompson Beirut Head of TV production MENA
Clara Tomb Wunderman Thompson Beirut TV Producer

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