| Brand | CASTROL |
| Product/Service | CASTROL |
| Entrant | GEOMETRY GLOBAL Dubai, UNITED ARAB EMIRATES |
| Category | Brand-led Education & Awareness |
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Idea Creation
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GEOMETRY GLOBAL Dubai, UNITED ARAB EMIRATES
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Production
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GEOMETRY GLOBAL Dubai, UNITED ARAB EMIRATES
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Production 2
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MARKETING & ADVERTISING SUPPORT SERVICES Dubai, UNITED ARAB EMIRATES
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Write a short summary of what happens in the ambient execution or campaign.
On the loneliest highway in KSA, where truck drivers were falling asleep while driving, we intervened. Turning hitchhikers into Castrol Brand Ambassadors that took care of truckers on the road.
Credits
| Nick Walsh |
Geometry Global Dubai |
Managing Director |
| Julian Hernandez |
Geometry Global Dubai |
Creative |
| Elias W Bassil |
Geometry Global Dubai |
Strategic Supervision |
| Sebastian Cuevas |
Geometry Global Dubai |
Copywriter |
| David Pinilla |
Geometry Global Dubai |
Art Director |
| Tomas Lavagno |
Geometry Global Dubai |
Creative Lead |
| Mauricio Sanaiote |
Geometry Global Dubai |
Creative Lead |
| Adrian Mutescu |
Geometry Global Dubai |
Strategy |
| Catherine Asseily |
Geometry Global Dubai |
Strategy |
| Rola Al Badran |
Geometry Global Dubai |
Senior Account Manager |
| Haifa Harfouche |
Geometry Global Dubai |
Account Manager |
| Owais Faruq |
Geometry Global Dubai |
Group Account Director |
| Darine Maalouli |
Geometry Global Dubai |
Producer |
| Sachi Ediriweera |
Geometry Global Dubai |
Designer |
| Katerina Bazalova |
Geometry Global Dubai |
Management |
| Tom Norton |
Geometry Global Dubai |
Copywriter |