2020/2021 Winners & Shortlists

PIE

BrandHENKEL
Product/ServicePRIL DISHWASHER
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryOTC Products / Devices
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES

Tell the jury about the illustration.

The illustrations were crafted by mixing real photography on set and postproduction in CGI, at a level you can’t tell where one ends and where the other starts. First, professional food photographer were taken on set, so they stablished the mood and the scenery to mimic high-end restaurateur images. Then, to model the “bacteria ads” the art directors, 3D artists, and modelers took real medical bacteria illustrations as a reference, achieving a hyper-realistic result that camouflages the bacteria in the plate and the kitchen photos flawlessly.

Credits

Name Company Role
Walid Kanaan TBWA\RAAD CCO
Jennifer Fischer TBWA\RAAD Chief Innovation Officer
Manuel Borde TBWA\RAAD ECD
Alex Pineda TBWA\RAAD Copywriter / Creative Director
Oswaldo Sa TBWA\RAAD Art Director
Jessica Hadley TBWA\RAAD Strategy
Joe Lahham TBWA\RAAD GM
Rama Zarafili TBWA\RAAD Client Servicing
Romy Abdelnour TBWA\RAAD Communications Director
Leo Rocha Manipula Studio 3D Production