2020/2021 Winners & Shortlists

HUNGERSTATION THEEBAN

BrandHUNGERSTATION
Product/ServiceTHEEBAN -DELIVERYMAN BRAND
EntrantTTP CREATIVE AGENCY Riyadh, SAUDI ARABIA
CategoryTravel, Leisure, Retail, Restaurants & Fast Food Chains
Idea Creation TTP CREATIVE AGENCY Riyadh, SAUDI ARABIA
Production DÈJÁVU Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film

A deliveryman’s journey is underestimated. While we sit at home or at work, we consider the easiness of ordering food with a click of a button, regardless of the weather conditions, geographical distance or other obstacles. Fact is, their journey can be simple, but it can also be wearying. Our film celebrates those men; because they never failed to deliver your order regardless of the time, location or weather. Literally showcasing various struggling conditions, they always appear smiling reaching your destination. When it’s pouring, amidst a heatwave or during a sandstorm, when it’s in the middle of the night, or too early in the morning, they always show-up. The film concludes showcasing the deliveryman as he drives, but instead of calling him a ‘hero,’ HungerStation introduces their new customized name. A verbatim of a slang word that translates to the most dependable hero you can always count on; ‘#Theeban.’

Cultural / Context information for the jury

‘Theeban,’ is a literal translation of the world ‘wolf,’ and a slang word that people use to refer to an individual who is dependable, reliable and is able to perform tasks perfectly as expected. It is considered a positive characteristic and adjective used in common conversations across the society, regardless of the social standard.

Credits

Name Company Role
Faisal Alobrah TTP Creative Director
Saad Alharbi TTP Conceptualizer
Links
Video URL