2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

Welcome to the Future celebrates humanity’s many achievements through time, before addressing the challenges we face and then calling on the world to come together to create a better future for us all. Using compelling cinematic visuals and slam poetry narration, the film travels the world to capture the great, the good, the young, the old, the innovators and the learners – all of us in fact who have an innate desire to do and to be better. It inspires the audience to reflect on just how far we have come as humans, how far we have yet to go and how we can witness the brilliance of all that achievement and more at Expo 2020 Dubai, The World’s Greatest Show.

Cultural / Context information for the jury

Welcome to the Future was a global campaign launched in 52 markets in 16 languages so did not reflect any local or cultural nuance.