MOLTO SANDWICH - HUNGER CRASHING
| Brand | MOLTO |
| Product/Service | MOLTO SANDWICH |
| Entrant | CIRCUS Giza, EGYPT |
| Category | Fast Moving Consumer Goods |
|
Idea Creation
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CIRCUS Giza, EGYPT
|
|
Production
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MAGIC BEANS PRODUCTIONS Cairo, EGYPT
|
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Additional Company
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EDITA FOOD INDUSTRIES Cairo, EGYPT
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Write a short summary of what happens in the film
When a girl gets hungry her friend offers her a “Molto” Sandwich. But the girl is doubtful and demands real food to fill her up. At that moment a number of celebrities start crashing the living room trying to convince her of Molto’s hunger filling abilities.
When they find that the girl is still doubtful and to add to the absurdity of the situation the celebrities start to re-enter the room trying to top their own stories just to convince her of how filling it is.
Cultural / Context information for the jury
As Egyptians, we just love to ‘top it up’ whatever it is. There’s always someone who thinks he’s been through more, done a lot more, or simply has a better story.
Credits
| Sherif Nashed |
Circus |
Creative Lead |
| Essa Mostafa |
Circus |
Copywriter |
| Laila Mohamed |
Circus |
Creative |
| Basem Amer |
Circus |
Creative |
| Sherif Boghdady |
Circus |
Managing Director |
| Dalia Hosny |
Circus |
Account Manager |
| Salma Cherif |
Circus |
Account Manager |
| Mohamed El Zayat |
N/A |
Director |
| Hisham Mahdy |
N\A |
Art Director |
| Reem Emad |
Circus |
Account Executive |