2020/2021 Winners & Shortlists

SMART ADVICE

BrandNISSAN MIDDLE EAST
Product/ServiceNISSAN
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryOnline: Fiction & Non-Fiction
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Media Placement OMD Dubai, UNITED ARAB EMIRATES
Production BOLT Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film

The film opens on a shot of the protagonist intensely working in a office or lab setup, with Smart Advice appearing as a title. As the camera gradually zooms in closer to her, he/she’s introduced. A series of her qualifications and achievements are listed such as Professor, Head of an esteemed organization, published author, international speaker etc., positioning him / her as a master of the field and one of the brightest minds in the Middle East. Then it’s revealed that he / she’s found the solution to one of key driving issues. The camera zooms in further, building up the anticipation for the solution. However, the film takes a sudden twist when the protagonist reveals, in a very matter of fact kind of way, that the solution is as simple as just not doing it! The film ends with the sign off – Drive Safe. It’s not rocket science.

Credits

Name Company Role
Walid Kanaan TBWA\RAAD Chief Creative Officer
Manuel Borde TBWA\RAAD Executive Creative Director
Bruno Bomediano TBWA\RAAD Executive Creative Director
Alex Pineda TBWA\RAAD Copywriter / Creative Director
Oswaldo Sa TBWA\RAAD Art Director ACD
Camilo Rojas TBWA\RAAD Motion Designer
Rouba Asmar TBWA\RAAD Head of Production
Gloria Abou Diwan BOLT Producer
Joseph Emielu BOLT Senior Digital Director
Remie Abdo TBWA\RAAD Head of Strategy
Bhaskar Bateja TBWA\RAAD Stragic Planning Director
Ghassan Kassabji TBWA\RAAD Managing Director
Arthi Rajagopalan TBWA\RAAD Senior Account Director
Lea Maalouli TBWA\RAAD Account Manager
Romy Abdelnour TBWA\RAAD Communications Director
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