Brand | NISSAN MIDDLE EAST |
Product/Service | NISSAN |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Online: Fiction & Non-Fiction |
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
OMD Dubai, UNITED ARAB EMIRATES
|
Production
|
BOLT Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film
The film opens on a shot of the protagonist intensely working in a office or lab setup, with Smart Advice appearing as a title. As the camera gradually zooms in closer to her, he/she’s introduced. A series of her qualifications and achievements are listed such as Professor, Head of an esteemed organization, published author, international speaker etc., positioning him / her as a master of the field and one of the brightest minds in the Middle East. Then it’s revealed that he / she’s found the solution to one of key driving issues.
The camera zooms in further, building up the anticipation for the solution. However, the film takes a sudden twist when the protagonist reveals, in a very matter of fact kind of way, that the solution is as simple as just not doing it!
The film ends with the sign off – Drive Safe. It’s not rocket science.
Credits
Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
Manuel Borde |
TBWA\RAAD |
Executive Creative Director |
Bruno Bomediano |
TBWA\RAAD |
Executive Creative Director |
Alex Pineda |
TBWA\RAAD |
Copywriter / Creative Director |
Oswaldo Sa |
TBWA\RAAD |
Art Director ACD |
Camilo Rojas |
TBWA\RAAD |
Motion Designer |
Rouba Asmar |
TBWA\RAAD |
Head of Production |
Gloria Abou Diwan |
BOLT |
Producer |
Joseph Emielu |
BOLT |
Senior Digital Director |
Remie Abdo |
TBWA\RAAD |
Head of Strategy |
Bhaskar Bateja |
TBWA\RAAD |
Stragic Planning Director |
Ghassan Kassabji |
TBWA\RAAD |
Managing Director |
Arthi Rajagopalan |
TBWA\RAAD |
Senior Account Director |
Lea Maalouli |
TBWA\RAAD |
Account Manager |
Romy Abdelnour |
TBWA\RAAD |
Communications Director |
Links
Video URL