2020/2021 Winners & Shortlists

SA2FA: CLAP FOR THE STARS

BrandGOUNA FILM FESTIVAL
Product/ServiceTHIRD YEAR FESTIVAL EDITION
EntrantTAYARAH Cairo, EGYPT
CategoryViral Film
Idea Creation TAYARAH Cairo, EGYPT
Media Placement TAYARAH Cairo, EGYPT
PR TAYARAH Cairo, EGYPT
Production SAWARLY Cairo, EGYPT

Write a short summary of what happens in the film

The film goes beyond an ordinary music video; it touches the heart and inspires the soul of every Egyptian and filmmaker of the world. The film features actors, actresses, composers, producers, directors, and lyricists displaying their passion about the artistry of entertainment. With their diverse talents united to show what Egypt has to offer to the world. The stars are lip singing along to illustrate the beauty of unity and the cheerfulness of celebration that has resulted from the GFF. Enriched with snippets from previous years, of local and international celebrities supporting the event. The film is shot in the hosting destination of the festival, navigating the small getaway to reveal the unique spirit of the community. The song is an imagery of the celebratory anthem showcasing the dreamers, accomplishing the dream, in the land of dreams.

Cultural / Context information for the jury

Entertainment plays a role in Egyptian culture and household. TV celebrities are close-to-heart and considered family. Day by day Egyptian internet consumption is increasing, with a focus on celebrity and their news. Egyptians sense of humor resulted in endless memes, jokes, gossip online. Celebrities were handpicked to satisfy the Egyptian taste and appeal to all kinds of audiences. Egyptians are also curious by nature; unknown individuals were placed in the film to trigger search and virality. The Gouna Film Festival grants the opportunity to display Egyptian talent and exceptional filmmaking experts to the world. ElGouna, the setting of our film, is a beach getaway with its own young-spirited culture. The community and the lifestyle are unique; more progressive, open to opportunity and individuality. It lives on its own rules and mindset, which encourages Egyptians to become the best citizens they can be in respect to the mindset of the place.

Credits

Name Company Role
Mohamed El Bassiouny Tayarah Executive producer
Ramez Youssef Tayarah Executive creative director, Co-writer
Ahmed El Ruby Tayarah Singer, song writer, composer
Hossam Hamed Freelance Film Director
Osama El Hendy Freelance Music Producer
Links
Video URL