2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

A group of authentic and very real grandmothers for around the kingdom. Different look and feel and accents all saying prayers and asking god to protect Saudi Arabia.

Cultural / Context information for the jury

This one was different because of two main cultural insights: Won: Ever since Saudi Arabia started the wave of change, brands raced to show women in the commercials, especially young women celebrating and enjoying their rights. Yet the down side is they forgot the ones who suffered in the first place, grandmothers. Two: the prayer they were saying is called "Tahseen" It is the same prayers mothers and grandmothers saying asking god to protect their young. Making them say it for the country is sending a message that they're the real protectors and this country is in fact their child.