2020/2021 Winners & Shortlists

FLY BETTER

BrandEMIRATES
Product/ServiceEMIRATES BUSINESS CLASS
EntrantEMIRATES AIRLINES Dubai, UNITED ARAB EMIRATES
CategoryTravel, Leisure, Retail, Restaurants & Fast Food Chains
Idea Creation EMIRATES AIRLINES Dubai, UNITED ARAB EMIRATES
Production PARTIZAN ENTERTAINMENT Los Angeles, USA
Production 2 GRAMERCY PARK STUDIOS London, UNITED KINGDOM
Production 3 FINAL CUT London, UNITED KINGDOM
Production 4 FELT MUSIC London, UNITED KINGDOM

Write a short summary of what happens in the film

As standard, every single one of the passengers who flies with us has a world-beating, 3000 plus channel in-seat entertainment system. But it's not good enough to simply say "our entertainment is great". To be convincing we must be entertaining too. In the spot we see the entertainment system, a world of films, sport, music, and wi-fi come to life. From Hollywood to Bollywood, to golf, tennis, street dancing, and pop, the vast array of entertainment options are presented as an evolving stage show on the in-seat screen in front of the enthralled passenger. The spot ends as the delighted passenger recognises one of the cabin crew as the lead performer in the wonderful entertainment show he has just enjoyed.

Credits

Name Company Role
Richard Billington Emirates Airline Creative