JOY ALL THE WAY TO EUROPE
| Brand | SAUDIA |
| Product/Service | THE NEW A320 AIRCRAFT RETROFIT |
| Entrant | FOCUS ADVERTISING Jeddah, SAUDI ARABIA |
| Category | Travel, Leisure, Retail, Restaurants & Fast Food Chains |
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Idea Creation
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FOCUS ADVERTISING Jeddah, SAUDI ARABIA
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Production
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FILM PUDDING Dubai, UNITED ARAB EMIRATES
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Write a short summary of what happens in the film
What would Goethe, Leanardo da Vinci, a famous Swiss watchmaker, the Roman gladiators, Mozart and the Bavarians do when they fly Saudia to their home countries?
The film demonstrate the new SAUDIA retro-fitted product and services through a magical imaginary journey of those famous European icons to simply show a delightful and joyful flight experience.
Cultural / Context information for the jury
Not applicable.
Credits
| Ibraheem Abbas |
Focusadvertising |
Head of the creative team that developed this integrated campaign |