2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

There’s a certain freedom in anonymity; the freedom for example to be a jerk, safe in the knowledge that you’ll never see the person on the receiving end of your tantrum again. But what happens the day after such an encounter… when you walk into your favourite place, and find a not-so-friendly face? Our film tells one such tale. A pretentious, entitled twit goes to the City Centre Almaza gym only to find the tallest, bulkiest guy in the room staring daggers at him. Turns out the bouncer he majorly pissed off the night before is the gym’s star member… and he’s not a forgiving kind of guy. Being friends with the club owner won’t be of much help now. Moral of the story: Don’t go to City Centre Almaza if you don’t want to be seen. Everyone’s there.

Cultural / Context information for the jury

Cairo’s a huge, sprawling city, but inside that chaos, we’re a very tight-knit society, and our favorite hang-outs are neighborhood spots where the patrons are all regulars and more like family. Malls however are the exception to this rule, and going to the mall is now an activity that can - and often does - take up the whole day. Each new mall that pops up is further away and larger than the one before. Forget bumping into anyone else there, you’ll lose yourself if you’re not careful. City Centre Almaza however bucked this trend. Instead of setting up shop in a satellite city, it’s smack dab in the middle of one of Cairo’s busiest, most densely populated districts. It’s big enough to house everything you’d need in a mall, but still compact and cozy - the opposite of the overwhelming mall experience that we’ve come to consider as normal.