2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

Vodafone offered Egyptians the chance to win a trip to Europe and attend the finals and semi finals Champions League matches, the more they used Vodafone Cash the more they collected points that qualify them to win. So we made a film featuring some of the winners of different ages and classes celebrating, each using the signature move of their favorite player as they’re thrilled to go see them live. The film also uses the Champions League main theme song; creating an attainable champions league experience to the audience.

Cultural / Context information for the jury

Egyptians are a cash driven society; Vodafone cash (e-wallet) has been struggling to acquire an active base since it’s launch, Vodafone had to come up with an incentive that can capture and captivate the audience spotting an opportunity in a hot and trending behavior; With 69% of the Egyptian population being football fans; football is considered a ritual for Egyptians, and it has been booming since Mohamed Salah the Egyptian footballer joined Liverpool FC and became the champions league’s star. Egyptians developed a unique relationship between them and the CL players; kids all over the streets wearing the players t-shirts, imitating their goal signatures and recreating the most famous players hair styles. The film brought the champions league closer to audience, by making them part of the champions league ambiance, and making the champions league experience attainable and relatable for everyone.