| Brand | KITKAT |
| Product/Service | KITKAT |
| Entrant | PUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Category | Fast Moving Consumer Goods |
|
Idea Creation
|
PUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
|
Production
|
PRODIGIOUS Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film
A couple argues about where to go.
The man asks the GPS to go to Lucky clover, the sports bar, while the woman prefers a romantic outing to little Italy restaurant.
After asking him several times to change direction, the GPS is overwhelmed and goes for an emergency break.
Cultural / Context information for the jury
Every couple in the world experienced at least one time this type of moment, when they can't agree on the place to go.
By showcasing in a funny way a technology device being overwhelmed by users, we managed here to tackle an insight globally relevant. Which definitely gives an international dimension to this campaign.
Credits
| Rana Najjar |
Publicis Middle East |
Executive Creative Director |
| Mohamed Bareche |
Publicis Middle East |
Creative Director |
| Mohamed Youssef El Naggar |
Publicis Middle East |
Senior Art Director |
| Hani Mohsen |
Publicis Middle East |
Copywriter |
| Saaniya Abbas |
Publicis Middle East |
Art Director |
| Maya Khammar |
Publicis Middle East |
Client Services Director |
| Abdel Rahman Hassouna |
Publicis Middle East |
Associate Director |
| Sabine Abdallah |
Publicis Middle East |
Senior communication executive |
| Jala Fawaz |
Publicis Middle East |
Planning Director |
| Mayssa Mohamed Ali Al-Azem |
Publicis Groupe |
Agency Producer |
| Myriam Abi Wardeh |
Prodigious |
Executive Producer |
| Vincent Lobelle |
Prodigious |
Director |
| Emile Douaihy |
Nestle Middle East |
Business Executive Officer |
| Mayssa Abed |
Nestle Middle East |
Brand Communication Manager |
| Ghaith Hamed |
Nestle Middle East |
Brand Manager |
| Ziad Jabi |
Nestle Middle East |
Brand Manager |