2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

A group of young men chilling in one of the guys houses ask "Sirine" the phone AI for directions to the nearest burger place. talking to "Sirine" inspires the rest of them and leads to a series of pointless conversations asking "Sirine" to say a joke, repeat a tongue twister, dance the floss etc.. Sirine, overwhelmed by all those requests, resorts to an emergency break.

Cultural / Context information for the jury

It is very common for young adults (and even trending on social platforms) to play along with Siri, ask her fun questions and record and share her answers. By showcasing in a funny way a technology device being overwhelmed by users, we managed here to tackle an insight globally relevant. Which definitely gives an international dimension to this campaign.