2020/2021 Winners & Shortlists

SUZIE, DO YOU COPY?

BrandNETFLIX
Product/ServiceSTRANGER THINGS
EntrantSCIENCE & SUNSHINE Dubai, UNITED ARAB EMIRATES
CategoryMedia / Entertainment
Idea Creation SCIENCE & SUNSHINE Dubai, UNITED ARAB EMIRATES
Production DÈJÁVU Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film

It’s 1985. A warm summer afternoon in Hawkins, Indiana. Dustin and the gang from Stranger Things are all on a hilltop. Dustin is trying to contact his new girlfriend, Suzie, in Utah, using his new all-powerful ham radio. He doesn’t reach her, but his garbled message is picked up by three friends who are chilling outside a late night sandwich shop. In Saudi. At first, they can’t figure out where the strange sound is coming from. But when they realise it’s coming from the silver filling in one guy’s mouth, things get fun.

Cultural / Context information for the jury

Most commercials that air in Saudi present a picture perfect version of Saudis, that tend to misrepresent real people. For this film, we wanted to be super authentic in portraying the relationship between the friends, while staying true to Saudi culture, humour and the time period. Contrary to popular belief, Saudi in the 80’s was heavily influenced by Western culture and fashion. And Stranger Things gave us the perfect opportunity to bring out that nostalgia.

Credits

Name Company Role
Nadine Ghossoub Science & Sunshine Chief Executive Officer
Ash Chagla Science & Sunshine Executive Creative Director
Saleh ElGhatit Science & Sunshine Associate Creative Director / Art Director
Sameer Suri Science & Sunshine Copywriter
Wael Baytamouni Science & Sunshine Copywriter / Art Director
Steven Khoury Science & Sunshine Account Manager
Fouad Fallah Netflix Marketing Director
Salwa Andraos Netflix Creative Producer
Rasha Omer Netflix Brand & Editorial
Diaa Elsadat Netflix Publicity
Dejavu Dubai Dejavu Dubai Production House
Manasvi Gosalia Dejavu Dubai Executive Producer
Antoine Sfeir Dejavu Dubai Producer
Pedros Temizian N/A Director
Toni El Khazen N/A Director of Photography
Cherine Debs Hedgehog Post Production Editor
Dima Geagea Pixelmob Colourist
Haitham Atme Hedgehog Post Production Sound Design
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