| Brand | MG |
| Product/Service | MG RANGE |
| Entrant | DDB EGYPT Cairo, EGYPT |
| Category | Durable Consumer Goods including Automotive |
|
Idea Creation
|
DDB EGYPT Cairo, EGYPT
|
|
Production
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
|
Additional Company
|
MANSOUR MG Giza, EGYPT
|
Write a short summary of what happens in the film
The film starts with the customer approaching a car salesperson at the showroom, once the salesperson starts talking about the car features, the interested customer transforms into the salesperson and starts selling the car to the next person... who does the same. And this vicious cycle goes on and on through the funniest of characters and situations.
Cultural / Context information for the jury
The film idea is stemming from the insight of that Egyptians usually brag about the things they own or the things they just purchased. It's a natural state of mind we put ourselves in to be satisfied with our purchase decision.
Credits
| Basel El Deeb |
DDB Egypt |
Managing Partner - Head of Communication Services |
| Ahmed Hamdallah |
DDB Worldwide |
Creative Director |
| Sherif Doss |
DDB Worldwide |
Associate Creative Director |
| Mohamed Gaber |
DDB Worldwide |
Art director |
| Mahmoud Gahallah |
DDB Worldwide |
Copywriter |
| Mohamed Fathy |
Good People Films |
Director |
| Pierre Mouarakech |
Good People Films |
DOP |
| Amira Sherif |
Good People Films |
Producer |
| Amr Rabea |
Lizard |
Editor |
| Shahira Akel |
DDB Worldwide |
Account Management Lead |
| Dalia Khairy |
DDB Egypt |
Account Handler |
| Omar De looze |
DDB Worldwide |
Planning Lead |
| Amr Nour El Dien |
DDB Egypt |
Account Handler |
| Karim Abou Eldahab |
DDB Worldwide |
Account Handler |
| Mohamed Ghazy |
DDB Worldwide |
Copywriter |
| Mohamed Abo El Seoud |
Good People Films |
Line Producer |
| Reem Amin |
Good People Films |
Line Producer |
| Farah El Sayed |
na |
Stylist |
| Belal Hibri |
Lucid |
Colorist |