2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

We were inspired by the sustainable fashion industry. With new trends being created on a daily, fast fashion has taken over the world. Quality has become a thing of the past and moving on to newer things is what people have become accustomed to. But, that wasn’t always the case. We wanted to bring our customers back to a time where a sweater lasted generations, just like your LG appliances. Our goal was to make people feel a connection to their clothes through the memories they hold. We’ve produced 3 stories about 3 different memorable clothing items and encouraged people to share their own hand-me-down story to win a new LG Washing Machine. three characters tell their emotional stories in what feels like a natural off-camera interview setting.

Cultural / Context information for the jury

We wanted to make a set of emotionally rich and encapsulating films yet simple and straight to the point. To tell the story of my character's favorite piece of clothing giving context and an emotional connection with viewers within one minute and without rushing. we wanted the look and feel to be moody and visually rich in character. Wanted to appeal to the broad range of cultures living here in the UAE. So our characters came from different backgrounds and their stories felt genuine.