2020/2021 Winners & Shortlists

HOW TO CRASH A PARTY

BrandCHEVROLET
Product/ServiceCHEVROLET CAMARO
EntrantCOMMONWEALTH//McCANN Dubai, UNITED ARAB EMIRATES
CategoryDurable Consumer Goods including Automotive
Idea Creation COMMONWEALTH//McCANN Dubai, UNITED ARAB EMIRATES
Media Placement CARAT Dubai, UNITED ARAB EMIRATES
PR WEBER SHANDWICK MENA Dubai, UNITED ARAB EMIRATES
Production COMMONWEALTH//McCANN Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film

This film is another fun salvo in Chevrolet’s longstanding rivalry with Ford. We wanted to wish their famous Mustang a happy birthday on the 55th anniversary of its release, but with our own fun Camaro twist. Muscle car fans tend to be divided in the Camaro vs Mustang debate, so we knew that some playful banter would turn heads and raise smiles. Lovingly referring to Mustang as ‘Little Pony’, we threw a little party for an actual, cute-as-a-button little pony. And what little pony doesn’t love pink balloons, streamers, party hats and adorable little cupcakes? We know exactly what every little pony wants for their birthday too... Deep down, in their heart of hearts, every little pony has a secret, burning wish for… yep, you guessed it – a brand new Camaro. Don’t worry little buddy, we got you covered. Sometimes, with a little birthday magic, wishes do come true.

Cultural / Context information for the jury

The rivalry between Chevrolet and Ford is legendary. Particularly between the Chevrolet Camaro and the Ford Mustang, America’s two most iconic muscle cars. This ongoing battle of one-upmanship dates all the way back to 1966, and fans are usually passionately for one and against the other, though the rivalry is generally friendly. Our pet name for the Mustang is Little Pony – because it’s so petite and cute, obviously. We had wished Little Pony a happy birthday in 2018 in our own playful way, and returning jurors might remember it went pretty well. Well, we didn’t want to disappoint expectant fans this year. We wanted to crash Ford's party again, and this time, up our game.

Credits

Name Company Role
Andrej Arsenijevic Commonwealth McCann Executive Creative Director
Tamer Elsawy Commonwealth McCann // Dubai Associate Creative Director
Habiba Allam Commonwealth McCann Copywriter
Paul Bond Commonwealth McCann Copywriter
Abdul Kader Asfari Commonwealth McCann // Dubai Arabic Copywriter
Mihailo Rsumovic Commonwealth McCann // Dubai Creative Technologist
Mayar Essawy Commonwealth McCann Art Director
Matt Canzano Commonwealth McCann // Detroit Global CCO
Conan Gregory Commonwealth McCann // Dubai Regional Account Director
Jody Leon Commonwealth McCann // Dubai Digital Director
Vladimir Karmelic Commonwealth McCann // Dubai Digital Director
Carson D'Silva Commonwealth McCann Content Maker
Sami Kabbarah Commonwealth McCann Senior Social Media Manager
Angelina Hedra Weber Shandwick Account Director
Millie Roberts Weber Shandwick Senior Manager – Client Experience
John Hassan Commonwealth McCann // Dubai Head of production
Mohamed Hany Commonwealth McCann Head of Social
Jesse Armstrong Commonwealth McCann Business Director
Ian Halley Commonwealth McCann General Manager
Diana Ceausu Commonwealth McCann VP, Global Strategy Director
Jeff Beverly Commonwealth McCann EVP, Global Director of Content
Ali Marashi Commonwealth McCann Regional Planning Director
Alex Jena Carat Business Director
Alex deSmet Carat Digital Media Director
Bassem Hoss Carat Digital Media Manager
Cookie Pony Happy Pony Co. Little Pony
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