Brand | CHEVROLET |
Product/Service | CHEVROLET CAMARO |
Entrant | COMMONWEALTH//McCANN Dubai, UNITED ARAB EMIRATES |
Category | Durable Consumer Goods including Automotive |
Idea Creation
|
COMMONWEALTH//McCANN Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
CARAT Dubai, UNITED ARAB EMIRATES
|
PR
|
WEBER SHANDWICK MENA Dubai, UNITED ARAB EMIRATES
|
Production
|
COMMONWEALTH//McCANN Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film
This film is another fun salvo in Chevrolet’s longstanding rivalry with Ford. We wanted to wish their famous Mustang a happy birthday on the 55th anniversary of its release, but with our own fun Camaro twist.
Muscle car fans tend to be divided in the Camaro vs Mustang debate, so we knew that some playful banter would turn heads and raise smiles.
Lovingly referring to Mustang as ‘Little Pony’, we threw a little party for an actual, cute-as-a-button little pony. And what little pony doesn’t love pink balloons, streamers, party hats and adorable little cupcakes?
We know exactly what every little pony wants for their birthday too... Deep down, in their heart of hearts, every little pony has a secret, burning wish for… yep, you guessed it – a brand new Camaro.
Don’t worry little buddy, we got you covered.
Sometimes, with a little birthday magic, wishes do come true.
Cultural / Context information for the jury
The rivalry between Chevrolet and Ford is legendary. Particularly between the Chevrolet Camaro and the Ford Mustang, America’s two most iconic muscle cars.
This ongoing battle of one-upmanship dates all the way back to 1966, and fans are usually passionately for one and against the other, though the rivalry is generally friendly.
Our pet name for the Mustang is Little Pony – because it’s so petite and cute, obviously. We had wished Little Pony a happy birthday in 2018 in our own playful way, and returning jurors might remember it went pretty well.
Well, we didn’t want to disappoint expectant fans this year. We wanted to crash Ford's party again, and this time, up our game.
Credits
Andrej Arsenijevic |
Commonwealth McCann |
Executive Creative Director |
Tamer Elsawy |
Commonwealth McCann // Dubai |
Associate Creative Director |
Habiba Allam |
Commonwealth McCann |
Copywriter |
Paul Bond |
Commonwealth McCann |
Copywriter |
Abdul Kader Asfari |
Commonwealth McCann // Dubai |
Arabic Copywriter |
Mihailo Rsumovic |
Commonwealth McCann // Dubai |
Creative Technologist |
Mayar Essawy |
Commonwealth McCann |
Art Director |
Matt Canzano |
Commonwealth McCann // Detroit |
Global CCO |
Conan Gregory |
Commonwealth McCann // Dubai |
Regional Account Director |
Jody Leon |
Commonwealth McCann // Dubai |
Digital Director |
Vladimir Karmelic |
Commonwealth McCann // Dubai |
Digital Director |
Carson D'Silva |
Commonwealth McCann |
Content Maker |
Sami Kabbarah |
Commonwealth McCann |
Senior Social Media Manager |
Angelina Hedra |
Weber Shandwick |
Account Director |
Millie Roberts |
Weber Shandwick |
Senior Manager – Client Experience |
John Hassan |
Commonwealth McCann // Dubai |
Head of production |
Mohamed Hany |
Commonwealth McCann |
Head of Social |
Jesse Armstrong |
Commonwealth McCann |
Business Director |
Ian Halley |
Commonwealth McCann |
General Manager |
Diana Ceausu |
Commonwealth McCann |
VP, Global Strategy Director |
Jeff Beverly |
Commonwealth McCann |
EVP, Global Director of Content |
Ali Marashi |
Commonwealth McCann |
Regional Planning Director |
Alex Jena |
Carat |
Business Director |
Alex deSmet |
Carat |
Digital Media Director |
Bassem Hoss |
Carat |
Digital Media Manager |
Cookie Pony |
Happy Pony Co. |
Little Pony |
Links
Social Media URL