| Brand | SAUDI TELECOM COMPANY |
| Product/Service | 5G |
| Entrant | WUNDERMAN THOMPSON Riyadh, SAUDI ARABIA |
| Category | Consumer Services / Business to Business |
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Idea Creation
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WUNDERMAN THOMPSON Riyadh, SAUDI ARABIA
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Media Placement
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UM MENA Riyadh, SAUDI ARABIA
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Production
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TRUFFLE Beirut, LEBANON
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Write a short summary of what happens in the film
Happiness is when hours-worth of downloads finish in a couple of minutes… until you realize the amount of time you now have to kill. Through different scenarios, we showed a couple of Saudi individuals using stc 5G to download their favorite game, series, and film. Minutes later, these downloads were completed leaving them with a great deal of time and nothing to do. And how did they make time fly? By resorting to the silliest and most random activities.
Cultural / Context information for the jury
stc 5G is the fastest internet in the Kingdom of Saudi Arabia. And by default, the faster the internet, the faster the download and the more free time you have on your hands. And that’s when boredom kicks in. Using this insight as our base, we incorporated a series of humorous and slightly exaggerated films to show these individuals attempting to kill time.
Credits
| Chafic Haddad |
Wunderman Thompson KSA |
Chief Creative Officer MENA |
| Rayyan Aoun |
Wunderman Thompson KSA |
Executive Creative Director |
| Firas Ghannam |
Wunderman Thompson KSA |
Creative Director |
| Ahmad Shanaa |
Wunderman Thompson KSA |
Associate Creative Director |
| Abdelhadi Tulimat |
Wunderman Thompson KSA |
Art Director |
| Joe Aboudaher |
Wunderman Thompson KSA |
Head Of TV Production-KSA |
| Wael Almadani |
Wunderman Thompson KSA |
TV Producer |
| Cynthia Chammas |
Truffle films |
Executive Producers |
| Michel Abou Zeid |
Truffle films |
Executive Producers |
| Sami Abou Zeid |
Truffle films |
Production manager |
| Paco cruiz Cruiz |
Truffle films |
Director |
| Alberto Banares |
Truffle films |
DOP |
| Belal Hibri |
Truffle films |
Colourist |
| Sary Hani |
Truffle films |
Music |
| Jad Haddad |
Wunderman Thompson KSA |
Business Director |
| Rabie Hassoun |
Wunderman Thompson KSA |
Associate Business Director |
| Yasmin Moufti |
Wunderman Thompson KSA |
Senior Account Manager |
| Dana AlKutoubi |
Wunderman Thompson KSA |
Head of Strategic Planning |
| Maan Gelidan |
Saudi Telecom Company |
Integrated campaigns section manager |
| Abdullah Al Jasser |
Saudi Telecom Company |
Traditional Media Director |
| Faisal Othman Alsaad |
Saudi Telecom Company |
Marketing Communication GM |