2020/2021 Winners & Shortlists

ODE TO EMPTY ROADS

BrandNISSAN MIDDLE EAST
Product/ServiceNISSAN
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryBreakthrough on a Budget
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film

The film takes the viewers down some of the busiest roads in UAE & the region, eerily empty, with no vehicles on them. The film is crafted as an ode to these empty roads, an acknowledgement of the feelings cars and those who love to drive them were feeling during the challenging times. A mellow voice addresses the roads, expressing the feelings of longing gradually transcending into an assurance that nothing can keep the people & cars apart from the road for long. Implicit to this expression of longing was a message of solidarity & support encouraging the drivers to stay home, stay safe and leave the roads empty. The video ends with a moving message of ‘Till we meet again’ showing a car parked inside a house and the gates closing. The end frame shows the message Stay Home, Stay Safe with a man overlooking the city skyline.

Credits

Name Company Role
Walid Kanaan TBWA\RAAD cco
Bruno Bomediano TBWA\RAAD ECD
Alex Pineda TBWA\RAAD CD
Simon Raffaghello TBWA\RAAD Copywriting
Lucas Pimenta TBWA\RAAD Motion Graphics
Zeina Abuzaid TBWA\RAAD Motion Graphics
Rouba Asmar TBWA\RAAD Production
Alia Fakha TBWA\RAAD Production
Ahmad Yaseen TBWA\RAAD Social Media Manager
Bhaskar Bateja TBWA\RAAD Strategy
Romy Abdelnour TBWA\RAAD PR & Communications
Jeed Almojalid TBWA\RAAD Client Servicing
Kevin Kurian TBWA\RAAD Client Servicing
Fadi Awada TBWA\RAAD Client Servicing
Links
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