2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

Filmed vertically in a TikTok-style tutorial, the film opens up on our protagonist explaining how to find a job in their field to his fans. Quickly we realise that our protagonist is just listing off locations of jobs depending on your field such as "if you're a chef, you'll be looking in kitchens...a doctor? You go to the hospital" and so on and so forth. As our protagonist continues to explain and lean further into the joke, a visual of a phone appears Googling "engineering jobs" followed by all the results with a voiceover asking, "want to find work? Ask Google."

Cultural / Context information for the jury

For this series of copies, we start off with our protagonist claiming to show his fans how to do something but we quickly notice he's obviously showing a completely wrong way to do it. This is a very cultural thing in Egypt where very few people will tell you they don't know the answer to something and will instead proceed to explain something to you they know nothing about. The term in Arabic is "fahlawa" which would be considered a verb, the protagonist here is a "fahlawee". Both words pronounced with a soft H, not the harsh Arabic H.