2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

Filmed vertically in a TikTok-style tutorial, the film opens up on our protagonist visibly bitten by mosquitoes explaining how to get rid of them to us, his fans. Quickly we realise that our protagonist is simply telling us to use the small repellant for small mosquitoes and the big repellant for big mosquitoes. As our protagonist continues to lean into the joke asking us to spray it in the mosquitoes' eyes and obliterate them, a visual of a phone appears Googling "how to get rid of mosquitoes" followed by all the results with a voiceover asking, "want to know how to do anything? Ask Google."

Cultural / Context information for the jury

For this series of copies, we start off with our protagonist claiming to show his fans how to do something but we quickly notice he's obviously showing a completely wrong way to do it. This is a very cultural thing in Egypt where very few people will tell you they don't know the answer to something and will instead proceed to explain something to you they know nothing about. The term in Arabic is "fahlawa" which would be considered a verb, the protagonist here is a "fahlawee". Both words pronounced with a soft H, not the harsh Arabic H.