2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

Filmed vertically in a TikTok-style tutorial, the film opens up on our protagonist in front of an excessive amount of greens explaining his recipe for a healthy meal to us, his fans. Quickly we realise that our protagonist is just listing off green vegetables such as dill, broccoli, and green peppers and telling us to basically put it all together and voila...with the addition of a red tomato at the end if you feel the colour's a little boring. A visual of a phone appears Googling "healthy recipes" followed by all the results with a voiceover asking, "want any recipe? Ask Google."

Cultural / Context information for the jury

For this series of copies, we start off with our protagonist claiming to show his fans how to do something but we quickly notice he's obviously showing a completely wrong way to do it. This is a very cultural thing in Egypt where very few people will tell you they don't know the answer to something and will instead proceed to explain something to you they know nothing about. The term in Arabic is "fahlawa" which would be considered a verb, the protagonist here is a "fahlawee". Both words pronounced with a soft H, not the harsh Arabic H.