2020/2021 Winners & Shortlists

KAI SOKHNA | HOMO~SEA~PIANS

BrandMISR ITALIA
Product/ServiceREAL ESTATE
EntrantELEPHANT Cairo, EGYPT
CategoryTravel, Leisure, Retail, Restaurants & Fast Food Chains
Idea Creation ELEPHANT Cairo, EGYPT
Production GOOD PEOPLE FILMS Cairo, EGYPT

Write a short summary of what happens in the film

This piece is an ode to those who cherish the beach life; elaborating on these people as a species and treating the film as a documentary that delves deeper into their lives. Slow motion beauty shots of them on the beach portrays, visually, the kind of activities, preferences, and skills this species enjoys. The documentary-style voiceover explaining their lifestyle further enhances the visuals by hammering home the enjoyment behind all these activities, especially with the three lines from Daft Punk's highly catchy Get Lucky. Finally, the tagline "Inhabit the Sea" appearing as we go underwater ends the film on a literal note which hammers home the message about this seemingly delightful and happy species.

Cultural / Context information for the jury

Egypt is well endowed when it comes to coastal destinations with a lot of the upper/middle class often visiting coastal destinations such as the North Coast on the Mediterranean, Gouna/Hurghada on the Red Sea, and Sokhna, the location of our film, further north also on the Red Sea and only an hour and a half away from Cairo. Seaside living is a staple of Egyptian life and this dreamy vision of Sokhna is exactly what our demographic is looking for when considering a seaside resort.

Credits

Name Company Role
Abdullah Fareed Elephant Creative Director
Mahmoud Shokri Elephant Creative Director
Khaled Zaki Good People Executive Producer
Nada Kamel Elephant GM
Jihad Aboushady Good People Line Producer
Omar Khalil Good People Producer
Mahmoud Derbala Good People Producer
Rana El Desouky Elephant Account Executive
Mohamed EL Zayat Good People Director
Ahmed Tahoun Free Lancer DOP
Howaida Wagdy Good People Stylist
Nada Zag Free lancer Editor
Belal Hibri Free Lancer Colorist