KAI SOKHNA | HOMO~SEA~PIANS
Brand | MISR ITALIA |
Product/Service | REAL ESTATE |
Entrant | ELEPHANT Cairo, EGYPT |
Category | Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Idea Creation
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ELEPHANT Cairo, EGYPT
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Production
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GOOD PEOPLE FILMS Cairo, EGYPT
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Write a short summary of what happens in the film
This piece is an ode to those who cherish the beach life; elaborating on these people as a species and treating the film as a documentary that delves deeper into their lives. Slow motion beauty shots of them on the beach portrays, visually, the kind of activities, preferences, and skills this species enjoys. The documentary-style voiceover explaining their lifestyle further enhances the visuals by hammering home the enjoyment behind all these activities, especially with the three lines from Daft Punk's highly catchy Get Lucky. Finally, the tagline "Inhabit the Sea" appearing as we go underwater ends the film on a literal note which hammers home the message about this seemingly delightful and happy species.
Cultural / Context information for the jury
Egypt is well endowed when it comes to coastal destinations with a lot of the upper/middle class often visiting coastal destinations such as the North Coast on the Mediterranean, Gouna/Hurghada on the Red Sea, and Sokhna, the location of our film, further north also on the Red Sea and only an hour and a half away from Cairo. Seaside living is a staple of Egyptian life and this dreamy vision of Sokhna is exactly what our demographic is looking for when considering a seaside resort.
Credits
Abdullah Fareed |
Elephant |
Creative Director |
Mahmoud Shokri |
Elephant |
Creative Director |
Khaled Zaki |
Good People |
Executive Producer |
Nada Kamel |
Elephant |
GM |
Jihad Aboushady |
Good People |
Line Producer |
Omar Khalil |
Good People |
Producer |
Mahmoud Derbala |
Good People |
Producer |
Rana El Desouky |
Elephant |
Account Executive |
Mohamed EL Zayat |
Good People |
Director |
Ahmed Tahoun |
Free Lancer |
DOP |
Howaida Wagdy |
Good People |
Stylist |
Nada Zag |
Free lancer |
Editor |
Belal Hibri |
Free Lancer |
Colorist |