2020/2021 Winners & Shortlists

RAAD X HILTON 'TO NEW MEMORIES'

BrandHILTON HOTELS AND RESORTS
Product/ServiceWALDORF ASTORIA RAS AL KHAIMAH
EntrantELECTRICLIMEFILMS Dubai, UNITED ARAB EMIRATES
CategoryTravel, Leisure, Retail, Restaurants & Fast Food Chains
Idea Creation HILTON HOTELS & RESORTS Dubai, UNITED ARAB EMIRATES
Idea Creation 2 TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Media Placement HILTON HOTELS & RESORTS Dubai, UNITED ARAB EMIRATES
Media Placement 2 TBWA\RAAD Dubai, UNITED ARAB EMIRATES
PR HILTON HOTELS & RESORTS Dubai, UNITED ARAB EMIRATES
PR 2 TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Production ELECTRICLIMEFILMS Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film

Immersed in a blend of togetherness, the narrative inspires a sense of longing for a bespoke, incredible experience that can only be found when staying at Hilton. This film follows an unfeigned story about the connection between family, loved ones, and the ever-caring Hilton staff. The plot unfolds while the charismatic family characters arrive and begin to discover parts of the resort, wherein we are reminded of the authenticity in ‘family’, as new memories are created and warm human interactions are made. Along with showcasing the beautiful architecture and extraordinary landscapes of Waldorf Astoria, the core of the encouraging film highlights safety and illustrates that Hilton can restore some hope for a safe return towards normality and recovery from the pandemic. The modern, sharp and detailed cinematography focuses on sensitive, emotive moments — elevating and enriching each cinematic image towards a scenic and contemporary look. Filmed in Ras Al Khaimah.

Cultural / Context information for the jury

Just like all of Hilton’s other brands, the Waldorf Astoria Ras Al Khaimah is associated with excellence and quality hospitality. The haven-like beachfront resort offers guests an unforgettable experience with their signature, top-notch service, an abundance of immaculate amenities, and breathtaking views of the Arabian shoreline. With the Hilton Cleanstay initiative in place, Hilton’s hotels and resorts have improved their practices to ensure the very best stays possible for their valued guests; maintaining health and hygiene standards even while the world continues to undergo arduous shifts.

Credits

Name Company Role
Jamie Muir electriclimefilms Director
Sylvestre Dedise electriclimefilms Cinematographer
Michael Ahmadzadeh electriclimefilms Executive Producer
Chaza Said electriclimefilms Senior Producer
Alia Abouraya electriclimefilms Production Manager
Jad Saabi electriclimefilms 1st Assistant Director
Zina Al-Askari electriclimefilms 2nd Assistant Director, Casting Director & Production Assistant
Christopher Kechichian electriclimefilms Steadicam Operator
Antoine Ibrahim electriclimefilms 1st Assistant Camera
Khalid Sabah electriclimefilms 2nd Assistant Camera
Omer Yucel electriclimefilms Video Tape Operator
Michael Klam electriclimefilms Key Grip & Underwater OP
Joseph Riachi electriclimefilms Gaffer
Emad Attia electriclimefilms Best Boy Gaffer
Osama Farouk electriclimefilms Spark
Khaled Abdelrahman electriclimefilms Spark
Fares Jomaa electriclimefilms Spark
Sayed Latif electriclimefilms Spark
Frakh Shahzad electriclimefilms Spark & Driver
Pranali Diwadkar electriclimefilms Art Director
Max Molchanov electriclimefilms Props Master
Joan Santos electriclimefilms Art Assistant
Ali Hassan electriclimefilms Art Assistant
Christina Choie electriclimefilms Wardrobe Stylist
Sophie Leach electriclimefilms Hair & Makeup Artist
Hassan Karanouh electriclimefilms Veil Artist & Barber
Layal Mooti electriclimefilms Production Assistant
Nicole Atallah electriclimefilms Production Runner
Rudina El Dokani electriclimefilms Production Runner
Mariam Gabunia electriclimefilms Digital Imaging Technician & Editor
Saman Kelum electriclimefilms Unit Manager
Mohamad Ilham electriclimefilms Unit Assistant
Krix Berberian TBWA Regional Creative Director
Mahesh Powar TBWA Senior Digital Creative
Ian Carvalho TBWA Brand Leader
Rouba Asmar TBWA Head of Production
Rozy El Beainy TBWA Senior Producer
Shaheen Bhatt TBWA Senior Account Executive
Links
Video URL