RAAD X HILTON 'TO NEW MEMORIES'
Brand | HILTON HOTELS AND RESORTS |
Product/Service | WALDORF ASTORIA RAS AL KHAIMAH |
Entrant | ELECTRICLIMEFILMS Dubai, UNITED ARAB EMIRATES |
Category | Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Idea Creation
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HILTON HOTELS & RESORTS Dubai, UNITED ARAB EMIRATES
|
Idea Creation 2
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Media Placement
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HILTON HOTELS & RESORTS Dubai, UNITED ARAB EMIRATES
|
Media Placement 2
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
PR
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HILTON HOTELS & RESORTS Dubai, UNITED ARAB EMIRATES
|
PR 2
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TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Production
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ELECTRICLIMEFILMS Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film
Immersed in a blend of togetherness, the narrative inspires a sense of longing for a bespoke, incredible experience that can only be found when staying at Hilton.
This film follows an unfeigned story about the connection between family, loved ones, and the ever-caring Hilton staff. The plot unfolds while the charismatic family characters arrive and begin to discover parts of the resort, wherein we are reminded of the authenticity in ‘family’, as new memories are created and warm human interactions are made. Along with showcasing the beautiful architecture and extraordinary landscapes of Waldorf Astoria, the core of the encouraging film highlights safety and illustrates that Hilton can restore some hope for a safe return towards normality and recovery from the pandemic. The modern, sharp and detailed cinematography focuses on sensitive, emotive moments — elevating and enriching each cinematic image towards a scenic and contemporary look.
Filmed in Ras Al Khaimah.
Cultural / Context information for the jury
Just like all of Hilton’s other brands, the Waldorf Astoria Ras Al Khaimah is associated with excellence and quality hospitality. The haven-like beachfront resort offers guests an unforgettable experience with their signature, top-notch service, an abundance of immaculate amenities, and breathtaking views of the Arabian shoreline.
With the Hilton Cleanstay initiative in place, Hilton’s hotels and resorts have improved their practices to ensure the very best stays possible for their valued guests; maintaining health and hygiene standards even while the world continues to undergo arduous shifts.
Credits
Jamie Muir |
electriclimefilms |
Director |
Sylvestre Dedise |
electriclimefilms |
Cinematographer |
Michael Ahmadzadeh |
electriclimefilms |
Executive Producer |
Chaza Said |
electriclimefilms |
Senior Producer |
Alia Abouraya |
electriclimefilms |
Production Manager |
Jad Saabi |
electriclimefilms |
1st Assistant Director |
Zina Al-Askari |
electriclimefilms |
2nd Assistant Director, Casting Director & Production Assistant |
Christopher Kechichian |
electriclimefilms |
Steadicam Operator |
Antoine Ibrahim |
electriclimefilms |
1st Assistant Camera |
Khalid Sabah |
electriclimefilms |
2nd Assistant Camera |
Omer Yucel |
electriclimefilms |
Video Tape Operator |
Michael Klam |
electriclimefilms |
Key Grip & Underwater OP |
Joseph Riachi |
electriclimefilms |
Gaffer |
Emad Attia |
electriclimefilms |
Best Boy Gaffer |
Osama Farouk |
electriclimefilms |
Spark |
Khaled Abdelrahman |
electriclimefilms |
Spark |
Fares Jomaa |
electriclimefilms |
Spark |
Sayed Latif |
electriclimefilms |
Spark |
Frakh Shahzad |
electriclimefilms |
Spark & Driver |
Pranali Diwadkar |
electriclimefilms |
Art Director |
Max Molchanov |
electriclimefilms |
Props Master |
Joan Santos |
electriclimefilms |
Art Assistant |
Ali Hassan |
electriclimefilms |
Art Assistant |
Christina Choie |
electriclimefilms |
Wardrobe Stylist |
Sophie Leach |
electriclimefilms |
Hair & Makeup Artist |
Hassan Karanouh |
electriclimefilms |
Veil Artist & Barber |
Layal Mooti |
electriclimefilms |
Production Assistant |
Nicole Atallah |
electriclimefilms |
Production Runner |
Rudina El Dokani |
electriclimefilms |
Production Runner |
Mariam Gabunia |
electriclimefilms |
Digital Imaging Technician & Editor |
Saman Kelum |
electriclimefilms |
Unit Manager |
Mohamad Ilham |
electriclimefilms |
Unit Assistant |
Krix Berberian |
TBWA |
Regional Creative Director |
Mahesh Powar |
TBWA |
Senior Digital Creative |
Ian Carvalho |
TBWA |
Brand Leader |
Rouba Asmar |
TBWA |
Head of Production |
Rozy El Beainy |
TBWA |
Senior Producer |
Shaheen Bhatt |
TBWA |
Senior Account Executive |
Links
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