'THE MIDDLE EAST: EXPLAINED'
| Brand | THE NATIONAL |
| Product/Service | THE NATIONAL NEWS |
| Entrant | MRM UK London, UNITED KINGDOM |
| Category | Media / Entertainment |
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Idea Creation
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MRM UK London, UNITED KINGDOM
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Idea Creation 2
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THE NATIONAL Abu Dhabi, UNITED ARAB EMIRATES
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Production
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MRM UK London, UNITED KINGDOM
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Production 2
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THE NATIONAL Abu Dhabi, UNITED ARAB EMIRATES
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Write a short summary of what happens in the film
This isn’t just a data driven film. It’s an outrage driven film. We reveal just how little the Middle East is represented in the rest of the world’s media. Apertures open throughout to reveal a percentage of a reportage image – the exact percentage of the coverage the rest of the world’s media has outrageously given to that story. A call to action drives you to The National, the Middle East’s leading news publication.
Cultural / Context information for the jury
N/A.
Credits
| Nicky Bullard |
MRM UK |
CCO |
| John Treacy |
MRM UK |
ECD |
| Michael Poole |
MRM UK |
Associate Creative Director |
| Andrew Pogson |
MRM UK |
Associate Creative Director |
| Magda Gosek-Kyprianou |
MRM UK |
Art Director |
| Gavin Daniel |
MRM UK |
Copywriter |
| Karim Slim |
MRM UK |
Head of International Accounts |
| Charles Eddy |
MRM UK |
Business Director |
| Varsha Nursimloo |
MRM UK |
Senior Account Director |
| Chris Pearce |
MRM UK |
Strategy |
| Mike Krzyzanowski |
MRM UK |
Strategy |
| Dexter Wong |
MRM UK |
Senior Project Manager |
| David Hunt |
MRM UK |
Editor |
| Richard Anthony |
MRM UK |
Editor |
| Mireille Puskulian |
The National News |
Head of Marketing & Communications |
| Duaa Zietoun |
The National News |
Marketing Lead |