2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

Natural water is very basic and has ordinary usages. With how standard the product is we complimented it with a fantasy character, Nader Sabri. Although he does not appear in the film at all, he is portrayed through others to our hero as the most frequent Elano natural water consumer. The film showcases a simple day in the life of an average Egyptian man, while everyone he runs across mentions how Nader Sabry uses the Elano natural water, in its very basic and ordinary usages. Starting with the office, passing by a grocery store, going to the gym and aerobics class, on the street with the doorman, and finally at the birth of his child.

Cultural / Context information for the jury

Nader Sabri was a character created for the soul purpose of the film. No one knows who he is, and he doesn't appear in the copy at all, people just talk about him in a way that portrays him as an icon or a figure. Through the situations we give off an impression that he is someone that people use as a reference given the fact that he is known for his crazy Elano consumption.