GOOD THINGS COME TO THOSE WHO WAIT?
Brand | UNIONAIRE |
Product/Service | WHITE GOODS |
Entrant | WUNDERMAN THOMPSON Cairo, EGYPT |
Category | Durable Consumer Goods including Automotive |
Idea Creation
|
WUNDERMAN THOMPSON Cairo, EGYPT
|
Production
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
Additional Company
|
UNIONAIRE GROUP TECHNOLOGY Cairo, EGYPT
|
Write a short summary of what happens in the film
The story of an ordinary family guy who had to spend a long time of his day on-hold with the universally familiar cringe hold tune. After calling a customer service hotline for an urgent inquiry, he finds himself stuck on-hold while missing out on important moments of his life. The more our hero invests time on-hold, the more he feels like he’s about to get an answer, but he never does, because at the end when an employee finally picks up, our hero finds himself in a situation where he can’t answer back, making him the icon for frustrated consumers. Our brand comes in at the end to let customers know that with our new automated customer service hotline, there will be no-hold time thus not experiencing this frustration nor having to hear any cringe hold tune.
Cultural / Context information for the jury
Calling customer service in Egypt is known to be one of the most frustrating tasks that most people avoid or delay because it requires patience and freeing up alot of our time and energy. if we calculate The average time a person spends on hold while waiting for a customer service agent it’s approximately 43 days of our life, especially when it comes to in demand categories like white-goods. Which led us to hammer on answering this insight by highlighting that we will not put our consumers through any hold time or having to hear the hold tune with our new automated customer service hotline.
Credits
Mai Azmy |
Wunderman Thompson |
Managing Director |
Hassan El Sada |
Wunderman Thompson |
Deputy MD |
Mohamed Fouad |
JWT Cairo |
Creative Supervision |
Malek Sharif |
Wunderman Thompson |
Creative Director |
Ahmed Wahid |
Wunderman Thompson |
Creative Director |
Islam Khalid |
Wunderman Thompson |
Creative & Copywriter |
Nesma Kassem |
Wunderman Thompson |
Creative & Copywriter |
Ali Ali |
Good People |
Director |
Dalia Arafa |
Wunderman Thompson |
Account Director |
Nour Torky |
Wunderman Thompson |
Account Manager |
Malak Ashour |
Wunderman Thompson |
Senior Account Executive |
Mayar Rashad |
Wunderman Thompson |
Agency Head of Production |
Hadeer El Sheikh |
Wunderman Thompson Cairo |
Agency Producer |
Ismail Nosrat |
GOOD PEOPLE FILMS Cairo |
Music Production |